Dream tool for Licensors!
August 02, 2021

Dream tool for Licensors!

Paul Merrell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Ziflow

Our company works with over 30 active Licensees who are submitting a variety of different seasonal product designs and marketing assets for our review, comments and approval. Needless to say, Ziflow has changed our life in how these submissions are now being managed and has greatly increased the efficiency in our design review process (involving multiple staff from various departments) and has helped us in tracking various stages of approvals, improving our turn-around times on approvals and enhanced our ability to communicate with our Licensees regarding the specificity of changes required to reach approval.

Through user experiences by other departments involved in our Licensing Approvals process, Ziflow was quickly adopted by our Product Development Team in communicating with our suppliers on new product design and development and by our Creative Department in circulating catalog drafts and other materials which require reviews by various brand managers, our sales team, apparel department and hard lines product development team.
  • Tracks product designs from concepts to final pre-production sample approval.
  • Allows for side-by-side view of before/after changes for easy proofing.
  • Allows reviewer to point to specific changes required with annotation and shapes to highlight changes needed as explained in comments.
  • Allows version tracking of multiple stages of submissions.
  • Reviewing development websites are still challenging and a little clunky.
  • It would be great if, when searching proofs by a particular search word, a "back" button returned you to all searches under the search word entered. For example if you're searching for all proofs under a certain Licensee name it would take you back to all other proofs from that Licensee name when you clicked back.
  • It would be helpful if you could search Details of a proof by mousing over the word "Details" to quickly see a pop-up window showing who all is involved in a proof and what stage it's in without clicking on the Details page.
  • Ziflow has dramatically improved our efficiency in processing Licensee submissions requiring review by multiple players in various departments.
  • Ziflow has allowed for easy tracking of design submissions from concepts to final products and version control makes it easy to review changes using a side by side view.
  • I know our Creative Department Manager has also benefited from the efficiency in tracking progress on catalog proofs and holding relevant members accountable for meeting deadlines with proofing responsibilities.
Ziflow has made the process of tracking product and marketing design assets throughout the entire process, from concept to final product, a clean and efficient process for all parties involved. It has allowed the Licensing Department to meet our objectives in providing great customer service to our Licensing partners with faster response times on their submissions with clear direction on required changes to meet approval allowing them to stay on track and meet product introduction deadlines.
Ziflow's functionality as on online proofing software allows for various team members to access, comment and complete proofs from anywhere using their phone to review and complete their stage which is a huge factor with so many key stakeholders in our organization on the road for extended periods of time. I don't know how we ever managed without it!

Do you think Ziflow delivers good value for the price?


Are you happy with Ziflow's feature set?


Did Ziflow live up to sales and marketing promises?


Did implementation of Ziflow go as expected?


Would you buy Ziflow again?


Ziflow is perfect for product design approval processes with Licensees by groups or teams involved at various stages and decision making authority, reviewing product catalogs with multiple parties involved at various stages, editing copy and or layouts in marketing materials, proofing multiple page documents and tracking multiple comments from various parties and or departments (creative, product development, management).
Currently the only real shortfall in my experience is in reviewing development websites. The functionality is a not there yet for smooth browsing, annotating and commenting.