The chat tool started as an experimental add-on for our support and sales team. But over time it has proven to be a fantastic addition to our customer contact toolset. It keeps track of visitor logs which lets our sales team be more effective when they are having a conversation with a potential client. The fact that we can track where a live visitor has come from and the path they are taking through our website is also incredibly useful data for our client engagement team. We can see what pages our clients most engage with and where they are most likely to contact us or take actions. It is also really easy to use so it required very little training for our contact team to be able to handle chats from incoming users.