Zoom Events -- Much more than a collection of Meetings and Webinars
February 01, 2024

Zoom Events -- Much more than a collection of Meetings and Webinars

Ray Harwood | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Zoom Events
  • Zoom Sessions
  • Pay Per Attendee Licensing
  • Unlimited Licensing
  • Production Studio

Overall Satisfaction with Zoom Events

I use Zoom Events primarily to host virtual events for clients whose needs demand something more than "just a meeting or a webinar". Clients who have conference-like, multi-day, multi-session events see Zoom Events as an opportunity to "scale up" their event without huge expense. While Zoom Events can accommodate hybrid events, those come with a degree of complexity that can be expensive. Many of my clients are staying with annual virtual events or alternating onsite and virtual events, with some wanting to convert their small-scale onsite events to hybrid. I've used Zoom Events for groups as small as 50 and as large as 800 (an upcoming event will be 1,200+), and once you learn the event configuration process, any event is easy to configure -- once you have your event details down on paper or in spreadsheets. A lot of it can be imported with CSV with no hand data-entry.
  • Easy data entry using imported CSV files
  • Full speaker and session images and text, with individual itineraries for attendees.
  • Duplicate the structure and format of an existing event for your next event, or create an event template to easily replicate future events
  • Automated language caption translation on-the-fly for a growing list of languages
  • Like most Zoom products, Zoom Events is actively being improved and updated. The release cycle is monthly, which means event planners need to keep up with changes.
  • While Zoom Events also works for in-person only events, this will require a certain mind-set shift to work well for many organizations.
  • There is a core group of small business Zoom Events users who can provide help to new-comers, and an increasing number of helpful on-boarding resources, but Zoom Tier 1 support still starts out with the most pedantic questions; it's difficult to reach someone who can really help you with a difficult problem if you are not a large Zoom customer.
  • Professional Services is available from Zoom, but it the cost is out of reach of most small businesses and non-profit organizations.
  • As a solo producer of Zoom Meetings, Webinars, and Events, the Zoom Events Pay Per Attendee (PPA) licensing plan allows me to provide custom virtual events for audiences of any size at a low cost per attendee. I've talked to many other "big event hosting" services, and so far none of them have what my clients want at a cost they can afford.
  • I have my own Zoom Events "Unlimited" license for up to 100 attendees. Unlimited licenses are only cost-effective if you host numerous events throughout the one-year license period. If you organization or client base is larger, the cost can seem prohibitive for small companies, and I've consulted with clients who were on the verge of "buying the wrong license" (in my opinion) without understanding the licensing limitations.
I've had limited contact with Whova and Hopin, but I've got clients who have looked at them in detail for events. After hearing my guidance on proper licensing of Zoom Events and training on Zoom Events editing and configuration, they've all been very pleased with going the Zoom Events route.

Do you think Zoom Events & Webinars delivers good value for the price?

Yes

Are you happy with Zoom Events & Webinars's feature set?

Yes

Did Zoom Events & Webinars live up to sales and marketing promises?

Yes

Did implementation of Zoom Events & Webinars go as expected?

Yes

Would you buy Zoom Events & Webinars again?

Yes

If you're flexible and want the types of features that a virtual conference can provide, with a multi-day, multi-session format, Zoom Events can be a good fit. If you have "your way of doing things" and you're not willing to explore the Zoom Events product to get the full benefit, it might not be for you. If you're a $500M year company, pay for Zoom Events Professional Services and get a great event -- virtual or hybrid! If you're a small business or nonprofit, find a small Zoom Events producer to create your event for you, or a Zoom Events "navigator" to provide you the guidance you really need to do it on your own.

Zoom Events & Webinars Feature Ratings

Registration, RSVP, and ticketing
8
Livestreaming
9
Audience engagement
8
Event recording
10
Virtual booths
9
Networking
7
Event analytics
9
Branding options
7

Using Zoom Events

Zoom Events is complex, but gets "almost easy" with experience and good guidance. I tell people, "Hosting a meeting is like driving a car; hosting a webinar is like driving an 18-wheeler; and hosting a Zoom Event is like flying a commercial airliner." You need experience, training, and ongoing guidance to be good at Zoom Events. Zoom has staff that knows everything there is to know about Zoom Events, but finding them and reaching them isn't easy. There aren't many consultants out there that are affordable and experienced.
ProsCons
Like to use
Relatively simple
Technical support not required
Convenient
Feel confident using
Slow to learn
Lots to learn
  • Basic configuration isn't that difficult, but there's still a learning curve that you can get through on your own, with time and reading a lot of online documentations.
  • More complex questions, like registration or license limitations, generally are answered in the "school of hard knocks" or with a lot of personal effort. Having the initiative to make a test event and try things out will help you immensely!
  • Zoom Events can be configured to do many things -- with "Zoom approval". Getting hold of the right person is extremely difficult. It took me almost 4 weeks to get the default 6-day event limit raised to 10 days for a single event.
Yes - There is nothing really mobile that applies to the Zoom Events editing and creation process; this is all done via the web browser. But the attendees use the regular Zoom client to attend Zoom Events, and this works incredibly well.