Zooming Leads Through Zoom
November 01, 2018

Zooming Leads Through Zoom

Mike Madsen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Zoom Video Webinar

Zoom Video Webinar is being used to provide education to our clients on how to utilize our products and general advice on social media. Zoom provided a solution to our problem of providing content to multiple users instead of in dribs and drabs as we had been doing it previously. The problem had been doing education one to one instead of running mass webinars dedicated to educating our clients and potential clients in an efficient and cost-effective way.


  • Zoom allows presentation to groups in a cost effective way.
  • Zoom has allowed us to cut down time spent in preparing trainings.
  • Zoom has given us a great way to present training and use it to generate leads on new clients through free webinars.


  • It is not as robust as some of its competitors as it doesn't have all the features present that they do.
  • Zoom is fairly easy to use but has been difficult for some of our users to transition to who have used other products extensively.
  • I can't really think of any other cons. Overall it's a pretty decent product.
  • Allows us to save money in a several different ways including cutting labor costs.
  • Zoom has given us a way to not only educate our clients but generate leads at the same time.
  • Zoom has actually cost less than our former service.
GoToMeeting was a more expensive option even though it did have some added functionality we liked. It was also extensively used by our employees so transitioning them away from it was painful at times. Skype was also more expensive and didn't meet our needs in many ways. Finally, Google Hangouts was such a purely basic tool and just didn't cut it when looking for reporting and group meeting capabilities. Just completely didn't fit the bill.
Zoom Video Webinar has been incredibly useful to build trust with our current client base as we provide education to them on things important to their business. We have also been able to generate significant leads through our large webinars by offering free content. So far it seems easy to use in a group setting but hasn't been used extensively by our employees for one on one client communication. I'm not sure why that is. It might just be a perception issue.

Zoom Events & Webinars Feature Ratings

Using Zoom Video Webinar

7 - Our organization uses Zoom for different functions. Sales uses it to present demonstrations to potential enterprise level clients. Our training team uses it to present materials to large groups of clients for simultaneous training. Our marketing department presents webinars for education outreach and to generate leads through those same outreach efforts. There is almost equal use across departments.
1 - Our org is small and doesn't need more than basic administration. We have one ongoing admin for the software who supplies all training and support. Zoom requires little in the way of ongoing support as it functions well and once initially set up is easy to learn and maintain. Maintenance costs almost nothing.
  • Webinars to support our client base in ongoing education has been one of our primary uses. It has been a life saver in changing the structure of our efforts for ongoing training.
  • The webinars put together by our marketing department have netted our org a lot of good will through smooth presentation and Zoom has allowed us to reach them the way they should be. Also of note is our ability to get new leads through this ongoing training as well. Zoom has facilitates this.
  • Our sales department has benefited greatly from our ability to give them smooth video chats for reaching new and potential clients.
We will be renewing with Zoom as long as it continues to meet our needs for client and lead outreach needs in a robust manner. With little error and an easy to use interface, Zoom has met our needs and exceeded our expectations. The cost is right and with a short learning curve, Zoom has been an easy decision to make and maintain.


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