Simple for marketers AND for attendees
Anonymous | TrustRadius Reviewer
November 05, 2018

Simple for marketers AND for attendees

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Zoom Video Webinar

We use Zoom both for our corporate, everyday communication, as well as for webinars. At our peak, we hosted 2 webinars a month, with anywhere from a 100 to 300 participants. We appreciated the many improvements that have been made to the platform over the last couple of years. The interface is clean and easily navigable for new attendees and we've never experienced a technical problem.
  • Lead generation
  • Training
  • The interface is clean and attendees don't seem to have a problem downloading the software and accessing the webinar for the first time.
  • Creating a webinar is simple.
  • We love practice sessions and the ability to manage broadcasts, promoting panelists, etc.
  • Integrations with other platforms, like HubSpot, could be stronger.
  • Landing page registration and confirmation emails aren't as customizable as we'd like.
  • Upgrading between attendee tiers isn't very streamlined and has left us in a bind when we underestimate the number of attendees we expect and are unable to open the room up for more participants to join while the webinar is in progress.
  • Zoom helped us launch webinars to our audiences and open up a new lead gen channel
We compared Zoom against GoToMeeeting/GoToWebinar, as well as some other custom solutions. By choosing Zoom, we have absolutely everything we need with a much more modern interface. Participants can easily download the software, unlike some of the competition, and they can navigate the controls without any problem. We rarely need to provide product support during webinars, which means that any questions asked are almost exclusively about the topic at hand, and that's a very good thing.
We haven't tested Zoom against larger attendees pools, but for small to midsize groups (300), it's worked great. I don't see any reason why Zoom's capabilities wouldn't scale beyond that. It's relatively affordable and it has nearly all of the features I would expect from a webinar platform. The nicest part is that it doesn't require extensive training to start using.

Zoom Video Webinar Feature Ratings

Audience polling
8
Q&A
9
Dashboards
6
Data exportability
6
High quality audio
10
Mobile support
9
Participant roles & permissions
10
Confidential attendee list
10
Branding options
7
Integration to Marketing Automation
7
Calendar integration
7
Record meetings / events
10
Slideshows
10
Event registration
7