Great contact database if you know your target market
August 22, 2017

Great contact database if you know your target market

Blake Johnston, MBA | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo

We use ZoomInfo to find new contacts and also to identify companies that may be a fit for our business.

Pros

  • The contact info is usually very good, correct data.
  • Searching is pretty easy.
  • Reports are pretty easy to set up.

Cons

  • The company data needs to be cleaned up - lots of duplicates, lots of old companies that are no longer in business.
  • We've sold deals off contacts found in ZoomInfo. We also use the functionality to guess the naming convention of people we find on LinkedIn.
The data is above average - I would say a company like DiscoverOrg does a better job marketing how much better their data is. I haven't used it so I have no idea, but their marketing is better. Buying credits and downloading isn't something we do at AchieveForum.
If you know your market, finding contacts is easy. It is a pain that you have to click into each record to get contact information, but overall it's good. Building out a list of companies can be difficult, because there is so much duplicate data.

ZoomInfo Sales Feature Ratings

7.6
Advanced search
8
Identification of new leads
8
List quality
9
List upload/download
Not Rated
Ideal customer targeting
4
Load time/data access
9
5.7
Contact information
8
Company information
3
Industry information
6
5.2
Lead qualification process
6
Smart lists and recommendations
6
Salesforce integration
Not Rated
Company/business profiles
2
Alerts and reminders
Not Rated
Data hygiene
5
Automatic data refresh
5
Tags
Not Rated
Filters and segmentation
7
Not Rated
Append emails to records
Not Rated

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