Decent but Wide Library
August 28, 2017
Decent but Wide Library

Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with ZoomInfo
It's used by the marketing department to gain prospects in acute health care. These prospects are then warmed by email before being added into campaign segments. We also utilize these lists for direct mail campaigns, though as of late we're noticing that the physical addresses seem to be out of date or corporate.
Pros
- Wide library
- Easy list building
- Ability to preview lists before credit redemption
Cons
- Everfresh: allow for suppression to minimize duplicates
- Good conversion for our webinar products
Wider library than other products. However, we do appreciate the healthcare focus of other brands we've tried (MedData, SK&A).

Comments
Please log in to join the conversation