Decent but Wide Library
August 28, 2017

Decent but Wide Library

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo

It's used by the marketing department to gain prospects in acute health care. These prospects are then warmed by email before being added into campaign segments. We also utilize these lists for direct mail campaigns, though as of late we're noticing that the physical addresses seem to be out of date or corporate.

Pros

  • Wide library
  • Easy list building
  • Ability to preview lists before credit redemption

Cons

  • Everfresh: allow for suppression to minimize duplicates
  • Good conversion for our webinar products
Wider library than other products. However, we do appreciate the healthcare focus of other brands we've tried (MedData, SK&A).
Well suited: prospect building.

ZoomInfo Sales Feature Ratings

Advanced search
8
Identification of new leads
7
List quality
7
List upload/download
7
Ideal customer targeting
6
Load time/data access
9
Contact information
Not Rated
Company information
Not Rated
Industry information
Not Rated
Lead qualification process
Not Rated
Smart lists and recommendations
Not Rated
Salesforce integration
Not Rated
Company/business profiles
Not Rated
Alerts and reminders
Not Rated
Data hygiene
Not Rated
Automatic data refresh
Not Rated
Tags
Not Rated
Filters and segmentation
Not Rated
Sales email templates
Not Rated
Append emails to records
Not Rated

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