Item: ZoomInfo Sales
Rating: 6
Author: Edgars Boitmanis

Use Cases and Deployment Scope

ZoomInfo is used by the inside sales team to find business contact information for our prospects. It helps sales development reps to build lists of prospects and reach out to them directly via phone or email. It streamlines the sales development process.

Pros and Cons

Great contact filtering options. For example, you can search by company HQ location or by an actual employee stationed location. This is a great feature
Credit system to redeem contacts with a list with a direct integration to .csv and SF
Many contacts have direct dials! A golden information in the world of sales
ReachOut Browser extension is great. If you are browsing a Linkedin profile you can search for their contact information with one click.

A lot of old contact information, at least in EMEA. My U.S. colleagues seem to have better information, but we struggle with that in Europe.
List build tutorial is very clumsy. I had to call support a few times.
Account support could be better. We were reaching out to set up a call discuss renewal and no one got back to us.

Return on Investment

Increased Inside Sales team efficiency
Better SF data

Alternatives Considered

lusha and aero leads

Other tools were just small browser add-ons, without a license. ZoomInfo is definitely doesn't rank with those in terms of service and features.

Other Software Used

LinkedIn Sales Navigator, Outreach, Crunchbase

Likelihood to Recommend

It is good if you are selling to established business where decision makers have spent multiple years with a company. For these contacts, you will have the most accurate information. If you need to find a contact info of fewer than 100 people a month, then you might find cheaper alternatives. The Zoominfo license is pretty pricey.

Quite sophisticated contact info library, but data quality in EMEA is lacking

Overall Satisfaction with ZoomInfo