Quite sophisticated contact info library, but data quality in EMEA is lacking
April 06, 2018

Quite sophisticated contact info library, but data quality in EMEA is lacking

Edgars Boitmanis | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo

ZoomInfo is used by the inside sales team to find business contact information for our prospects. It helps sales development reps to build lists of prospects and reach out to them directly via phone or email. It streamlines the sales development process.
  • Great contact filtering options. For example, you can search by company HQ location or by an actual employee stationed location. This is a great feature
  • Credit system to redeem contacts with a list with a direct integration to .csv and SF
  • Many contacts have direct dials! A golden information in the world of sales
  • ReachOut Browser extension is great. If you are browsing a Linkedin profile you can search for their contact information with one click.
  • A lot of old contact information, at least in EMEA. My U.S. colleagues seem to have better information, but we struggle with that in Europe.
  • List build tutorial is very clumsy. I had to call support a few times.
  • Account support could be better. We were reaching out to set up a call discuss renewal and no one got back to us.
  • Increased Inside Sales team efficiency
  • Better SF data
  • lusha and aero leads
Other tools were just small browser add-ons, without a license. ZoomInfo is definitely doesn't rank with those in terms of service and features.
It is good if you are selling to established business where decision makers have spent multiple years with a company. For these contacts, you will have the most accurate information. If you need to find a contact info of fewer than 100 people a month, then you might find cheaper alternatives. The Zoominfo license is pretty pricey.

ZoomInfo Sales Feature Ratings

Advanced search
Identification of new leads
List quality
List upload/download
Ideal customer targeting
Load time/data access
Contact information
Company information
Industry information
Salesforce integration
Company/business profiles
Data hygiene
Automatic data refresh
Filters and segmentation