Item: ZoomInfo Sales
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

ZoomInfo is used by the BDR team in the sales department. It allows us to obtain direct contact info that would otherwise be hard to get. With ZoomInfo, we don't have to deal with gatekeepers and can contact our prospect directly. ZoomInfo also provides a contact's LinkedIn. With a LinkedIn account, we can verify that the prospect still works at the company.

Pros and Cons

ZoomInfo has both office and cell phone numbers for contacts
Scoops on upcoming projects
Email for contacts is extremely accurate
Tag feature is useful for compiling lists of prospects
Integration with SalesLoft works perfectly
Chrome Extension works well with LinkedIn Sales Navigator

Exporting lists require Bulk Credits

Return on Investment

Decreased time to reach decision makers
Increased employee efficiency

Alternatives Considered

I have used Lead Ferret in the past to source leads. Lead Ferret is free, hence the reason I used it at previous workplaces. But it doesn't even come close to ZoomInfo. Although ZoomInfo costs money, it is worth it. ZoomInfo's data is way better than Lead Ferret.

Other Software Used

SalesLoft, LinkedIn Sales Navigator, Zoom

Likelihood to Recommend

ZoomInfo is perfect for New Business Development teams. This tool is helpful to find direct contact information and cut out the gatekeeper. ZoomInfo helps our team save time by cutting out the gatekeeper. ZoomInfo is also helpful for Account Executives who are trying to break into new accounts.

ZoomInfo is less appropriate for an inside/inbound sales team that rely on inbound calls for a majority of their business.

Best Source of Direct Contact Information: ZoomInfo

Overall Satisfaction with ZoomInfo