Overall a Powerful Data Source for Sales and Marketing Organizations
June 25, 2020
Overall a Powerful Data Source for Sales and Marketing Organizations
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with ZoomInfo
ZoomInfo is used by BlackLine's marketing and sales organizations to find potential prospects, gain account-level information, and regularly update the contact information in our CRM.
- Identify Key Contacts within Corporate Hierarchies.
- Allows for a bulk import of contacts for any account in the CRM.
- Provides unique insights like technologies used and recent news.
- Revenue data for private companies often needs a second check.
- Sometimes contact and account data is out of date.
- Some connectivity issues with Salesforce.
- Having more direct lines for contacts in the WFH era has had a huge positive impact.
- Data integrity is paramount in my role, ZoomInfo allows us to regularly update our CRM.
- Insights into technologies already in place allows for more thoughtful outreach.