Go-to tool for business development and growth initiative research
February 11, 2021

Go-to tool for business development and growth initiative research

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo

Sales and client partners (growth department) currently utilize ZoomInfo to gather information about current and prospective clients. This is used on both new pursuits and on current clients to keep track of employee financials, executive leadership movements, new initiatives, and more. This saves us time and resources when conducting research.
  • Access to almost all companies that match our target profile
  • Integrations with Salesforce are smooth and functionality is robust
  • Reachout tool is amazing
  • Contact information can be inaccurate occasionally
  • Intelligence/scoops are often stale or incorrect
  • Decrease research time
Much more robust, however Crunchbase has access to corporate reports, which is useful. If ZoomInfo could pull relevant info from 10ks, that would be awesome.
For all business development and growth initiative research, ZoomInfo is the go-to tool. No contest. Great for identifying prospects, finding new business, growing your network, expanding within current accounts, staying up to date with your clients and prospects, etc. Not many tools have the amount of information that ZoomInfo has.

ZoomInfo SalesOS Feature Ratings

Advanced search
9
Identification of new leads
8
List quality
8
List upload/download
9
Ideal customer targeting
9
Load time/data access
6
Contact information
7
Company information
8
Industry information
8
Salesforce integration
9
Company/business profiles
9
Alerts and reminders
7
Data hygiene
6
Automatic data refresh
6
Tags
6
Filters and segmentation
9