Rely on ZoomInfo for up-to-date market research
November 27, 2021
Rely on ZoomInfo for up-to-date market research
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with ZoomInfo
As a market research analyst for a tech company, I use ZoomInfo many times a day to gather intelligence about prospects and customers. I rely on ZoomInfo for revenue, employee numbers, address, and hierarchy data, as well as contacts. I find it to be very accurate and more up-to-date than some other databases we use.
- Revenue
- Hierarchies
- Technographic data
- Scoops
- Locations and addresses are lacking info/inaccurate
- Companies outside Namer are less accurate, less likely to be included
- Several members of my team have set up email alerts but we don't get them
Do you think ZoomInfo Sales delivers good value for the price?
Yes
Are you happy with ZoomInfo Sales's feature set?
Yes
Did ZoomInfo Sales live up to sales and marketing promises?
Yes
Did implementation of ZoomInfo Sales go as expected?
Yes
Would you buy ZoomInfo Sales again?
Yes
- Improved account data
- Decreased customer and prospect research time
- Improved CRM data quality
- Scoops provide invaluable data on M&As, intent, facilities, C-level changes, and other major happenings
- InsideView, from Demandbase and D&B Hoovers
I find ZoomInfo to be highly accurate with regard to revenue, employee numbers, and hierarchy data. I also like the Scoops feature. I use three databases for company data and refer to all of them several times a day to research customers and prospect companies. I find ZoomInfo to be very accurate and, therefore, one we rely on heavily for quality data.