Better figure out other ways to get to quota, just sayin'

We subscribed to ZoomInfo for more timely leads based on "buyer intent" from client search history. We have been disappointed that many more times than not when we contact the targeted companies we are told that they have not been searching and/or are not interested in the solution to the search terms we are pursuing. This has been consistent across all search terms and company sizes in our experience. We have found some actionable intel within the scoops reports, but it is often RFP-related, which can always be found without paying for a lead-gen subscription. I do applaud the degree of accuracy on their contact info... much higher success rates than some of the other groups we have used, but very pricey solution (for us) if the only tangible benefit we get is a higher degree of contact info correctness to load into our CRM.