ZoomInfo is great for businesses of all sizes
December 09, 2021

ZoomInfo is great for businesses of all sizes

Alyssa Johnson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo

Our Marketing, Sales, and Leadership team use ZoomInfo. For Marketing, ZoomInfo allows us to see who is on our website and who has active intent to buy. Since we are industry agnostic, it helps us filter down to the [low-hanging] fruit. We make all of our digital marketing decisions based on intent, [scoop, and websites] data. Our sales team utilizes Zoom for the contact information in their target accounts. Our leadership team uses insights and scoops to monitor our current customers to make sure they're not researching new brokers, and they utilize the mobile app to prepare for upcoming prospect meetings.

Pros

  • Accurate contact information
  • Onboarding
  • Education
  • Intent signals

Cons

  • Showing Salesforce icon for companies on [websites] dashboard. We have a lot of accounts that are not big names, so knowing if the people on our website are clients or prospects in SF compared to new visitors would be nice[.]
  • Not rush new users to use features they're not ready for[.]

Do you think ZoomInfo Sales delivers good value for the price?

Yes

Are you happy with ZoomInfo Sales's feature set?

Yes

Did ZoomInfo Sales live up to sales and marketing promises?

Yes

Did implementation of ZoomInfo Sales go as expected?

Yes

Would you buy ZoomInfo Sales again?

Yes

  • Filter out 'bad' accounts and prospects[.]
  • Grown and updated stale database[.]
  • Helped identify target account list[.]
Initially, we considered these competitors for [the] price to [complement] a product that would allow us to see who was on our website. Once we learned that Zoom not only had the most accurate data, company insights, and web visitor data, we decided to go with ZoomInfo just because it would be a [all-inclusive] platform.
ZoomInfo is great for companies that are both [industries] agnostic and specific. I've used it at both types of companies. For [marketing], it really lets you scale your efforts to those who are more likely to make a decision, especially if you have Insights, as opposed to just picking a list of companies that may not be in the market for your services, and spending lots of ad dollars to get their attention.

ZoomInfo Sales Feature Ratings

8.7
Advanced search
10
Identification of new leads
10
List quality
9
List upload/download
7
Ideal customer targeting
10
Load time/data access
6
8.3
Contact information
9
Company information
8
Industry information
8
8.3
Salesforce integration
6
Company/business profiles
10
Alerts and reminders
7
Data hygiene
10
Automatic data refresh
8
Tags
8
Filters and segmentation
9
Sales Intelligence Email Features ()
Not Rated

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