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Leadfeeder

Leadfeeder

Overview

What is Leadfeeder?

Leadfeeder is a B2B sales tool that shows organizations which companies are visiting their website. It integrates into the user’s CRM and shows information on leads’ visit data straight in Salesforce, Pipedrive or any other supported CRM. By installing Leadfeeder's…

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Recent Reviews

TrustRadius Insights

Leadfeeder is a powerful tool that offers a range of use cases for businesses across various departments. One of the primary use cases of …
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Pricing

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What is Leadfeeder?

Leadfeeder is a B2B sales tool that shows organizations which companies are visiting their website. It integrates into the user’s CRM and shows information on leads’ visit data straight in Salesforce, Pipedrive or any other supported CRM. By installing Leadfeeder's tracking script, your…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.leadfeeder.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Leadfeeder & Pipedrive Integration demo

YouTube

What is Lead Engagement Timeline in Leadfeeder? | LET Overview

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Leadfeeder | Our #1 Lead Generation Marketing Tool

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Lead generation: 30-second demo video of Leadfeeder

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Product Details

What is Leadfeeder?

Leadfeeder is a B2B sales tool that shows organizations which companies are visiting their website. It integrates into the user’s CRM and shows information on leads’ visit data straight in Salesforce, Pipedrive or any other supported CRM.

By installing Leadfeeder's tracking script, your website will be monitored for visits from companies in close to real-time (fresh leads appearing in your account every hour.)

The vendor’s value proposition is that Leadfeeder’s simple interface and timely data enables some of their users to close deals in the first weeks of their trial!

Leadfeeder Screenshots

Screenshot of Leadfeeder shows you the names of companies visiting your website.Screenshot of Leadfeeder prioritizes companies based on how active they've been on your website.Screenshot of Leadfeeder enriches your leads with company and contact information.Screenshot of Automatically update your CRM or get emails with lead data.

Leadfeeder Video

Leadfeeder starter guide

Leadfeeder Competitors

Leadfeeder Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Leadfeeder Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)30%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)30%
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Comparisons

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Reviews and Ratings

(48)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Leadfeeder is a powerful tool that offers a range of use cases for businesses across various departments. One of the primary use cases of Leadfeeder is in lead generation and sales. Sales teams can utilize the sorting features to gain insights into companies that have visited their website, identifying potential new leads. By understanding which pages these companies have viewed and how often they engage, sales teams can tailor their outreach efforts and target decision-makers with specific advertising and meeting setups.

Leadfeeder also proves valuable for marketing teams by providing actionable insights. By analyzing website traffic data, marketing teams can understand what products or services are attracting the most interest from visitors and make data-driven decisions on their marketing strategies. Additionally, Leadfeeder supports account-based marketing by identifying prospects who visit the website, enabling personalized outreach.

The integration with Google Data Studio allows for customized daily traffic analysis, giving organizations even more flexibility in monitoring and understanding their website visitors. This helps save time on research as Leadfeeder provides information on what companies are looking for, assisting both sales and marketing teams in finding and engaging with leads effectively.

Overall, Leadfeeder plays a pivotal role in lead generation programs, helping businesses identify potential customers who may not directly contact them. With its real-time visibility into website visitors, comprehensive insights into visitor behavior, and integration capabilities with other platforms such as Salesforce and Mailchimp EMS, Leadfeeder empowers organizations to optimize their sales and marketing efforts, resulting in increased revenue and improved customer experience.

Leadfeeder's ability to track website traffic and identify prospects: Many users have found Leadfeeder's feature of tracking website traffic and identifying potential leads to be extremely useful. They appreciate being able to see the company name, related contacts, and LinkedIn contacts of the visiting companies, which helps with lead scoring, contact identification, lead qualification, lead engagement, and prospecting.

Integration with Zoho and Salesforce: Several reviewers have praised Leadfeeder for its seamless integration with programs like Zoho and Salesforce. This integration makes it easy for users to connect with their CRM and attribute activity to specific leads, contacts, or accounts. The two-way connection with Salesforce in particular has been highly beneficial for tracking leads and contacts' activities on their site.

User-friendly interface and user management system: Many users have mentioned that Leadfeeder's user interface is intuitive and easy to navigate. They appreciate the simplicity of the platform's design, which allows them to quickly find the information they need. Additionally, users have highlighted Leadfeeder's user management system as a valuable feature that helps keep everything organized by allowing them to assign companies to other team members.

Cons:

  1. Poor lead management options: Some users have suggested separating leads marked as 'poor' to clear the visual field and combining duplicate locations, IPs, or names for better organization.
  2. Difficulties in reaching out to specific contacts: Several reviewers mentioned that reaching out to the right person from larger companies or governments can be challenging and time-consuming.
  3. Limited integration and functionality: Users have expressed a desire for better integration with tools like ActiveCampaign and Salesforce, as well as features such as team collaboration, Slack alerts, real-time alerts, improved export functionality, enhanced lead activity tracking, and better integration capabilities with sales tools.

Many users recommend trying Leadfeeder, especially for companies involved in e-commerce. They believe that Leadfeeder provides valuable lead information that can't be found in other tools. Users also recommend Leadfeeder for its easy lead tracking and daily overview of leads. Additionally, users suggest using Leadfeeder to identify website visitors and their companies, making it a useful tool for sales and marketing departments. Finally, users highlight that Leadfeeder is suitable for any company looking to understand their website traffic and is a good value for money.

Attribute Ratings

Reviews

(1-12 of 12)
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February 09, 2023

Leedfeeder Review

Score 1 out of 10
Vetted Review
Verified User
  • Gives you leads
  • The claim to have a well functioning interface to Dynamics CRM; In my opinion that is not the case though. It has several severe errors which now after 1 year is still not solved.
Interface is nice. But intetgration to Microsoft CRM is not working and they do nothing to make it work, in my opinion. I have reported 2 errors in the integration between Leadfeeder and Microsoft CRM. I documented the errors. First error I reported about 1 year ago and second issue reported about 1 month ago. None of them are solved and they are not giving any date on when it will be solved. The Leedfeeder visits are being transfered to our CRM via the interface between Leadfeeder and Dynamics CRM, but Leadfeeder is assigning wrong person in the transfer. For that reason the feature is not useable for us. If we change the owner of the parent of the Leadfeeder records in CRM (the Account), the owner is not changed on the Leadfeeder entity - making the Leadfeeder entries not visible for the new owner. I believe they do nothing about these errors. I cannot recommend this tool as the service is close to non existing, in my opinion. We will look for alternative tool.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Leadfeeder plays a pivotal role in our lead generation program. With a Salesforce integration, we're able to understand activity related to target accounts and engage them accordingly. Also implementing our Mailchimp EMS, we can see when campaigns are pushing specific accounts and contacts to our site vs. google and paid search.
  • Lead Qualification
  • Lead Engagement
  • Prospecting
  • None! Great tool!
Leadfeeder is great for B2B. It enhances your lead engagement and focuses on ABM. It gives you insight into how your campaigns are performing, as well as allows your sales team to engage leads with substantive topics/content.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It helps us identify specific companies visiting our website. We have also integrated it with google data studio, so that we can customize our daily traffic. It works great.
  • Identifying names of companies visiting website
  • Industry organization
  • Analytics integration with Google Data Studio
For what we use it for it works great. It does a great job at identifying where companies are coming in from and also being able to tag companies appropriately according to the pages visited.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Leadfeeder is used by our sales, marketing and success teams. We use it to provide real-time visibility into what companies are visiting our website along with the source, specific pages visited, and for how long. This provides value in a few areas for us:
  1. Our Success Team knows when current customers are looking at our pricing or comparison pages. This helps us reach out and improve customer experience – ultimately helping reduce churn.
  2. Our Marketing Team takes visitation data to help score accounts based on interest level.
  3. Our Sales Team uses the data to see specific pages the account finds interesting. For example if they visit a specific feature page we know they may be looking for a solution in that area. Additionally, you can tag each visitor with custom fields so your team knows which rep is on which account. The latest integrations also make it easy to see if you have a current opportunity or customer with any of the accounts as they all sync up quite nicely.
  • Identifying Companies on your Website
  • Providing Context (Source, Pages Visited, Location, Time on site)
  • Leadfeeder has basic lead Tagging capabilities and some native integrations. It would be great to see more lead Activity Tracking and integration capabilities that sync with sales tools so a team could hypothetically keep their eyes on Leadfeeder-only while updating the CRM/sales tool.
It always depends. It's a great tool however there are also a lot of alternatives out there. Some are free now and some are part of entire ecosystems. If you use Pipedrive or other tools that are not part of a full ecosystem or suite of tools like HubSpot then this is a great tool to consider. I haven't seen much development recently, but have seen big strides in terms of integrations and partnerships.
Animish Raje | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
With Leadfeeder, the visibility of visitors on the company website has become completely transparent. The best part of the tool is that we can identify the companies for the sales team to prospect or for the marketing team to target, as per email campaigns or social promotions. The overall focus on getting account information, such as possible contacts or lead score that is the health of the lead, also helps us understand the low-hanging fruit in the business domain.
  • Account/visitor identification
  • Lead scoring
  • Contact identification
  • Traffic visibility
  • Prospects connect
  • Strategy development
When we started our journey on DxSherpa in the ServiceNow domain understanding the audience was one of the most important things we had to focus on! With Leadfeeder, we could identify the accounts visiting us, the reach of our campaigns, and also connect it with our CRM to track the leads.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Leadfeeder is used as a supplement to our lead generation efforts. Like most SaaS companies that CTA to a demo, only a small percentage of visitors are ready to convert to a fairly 'bottom of funnel' conversion on their first visit (or even on a repeat visit).

Remarketing ads obviously help but getting the sense of who is visiting our site & what pages they are visiting gives us insight about the quality of our site, about our market, and for potential targeted outbound efforts as well.

It helps with market intelligence and lead generation.
  • Shows you organizations that visited your site
  • Shows you the exact "path" visitors took on your site (even across multiple sessions of visiting)
  • Gives some data on geography and market industry segments visiting your site
  • Obviously if you are selling to larger companies or governments, it can be a shot in the dark as to whether you can hit outbound on the right person from the org who visited your site so it can be a time suck in that regard - - low certainty
Leadfeeder is great for teams with SDRs that need sources for them to hunt after to generate quality leads.

It's also good for marketing teams who want to understand how well their site is attracting the right kinds of traffic and if the site is funneling people along the right paths for them to see the content most relevant to them.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We currently use LeadFeeder to track what businesses are coming to our website. It has helped us to find companies that visit us that may not necessarily contact us directly. This allows us to bring in additional revenue that we would not have been able to realize before. This software has led us to close roughly 5-10 additional sales a month.
  • Close more sales
  • Find people who have visited our website that did not directly contact us
  • Get us to decision makers in companies
  • Better export functionality.
This service is perfectly suited for B2B sales scenarios. [In my experience] people who sell B2C would not be able to use this as it doesn't locate the actual person just the company along with a list of contacts for that company.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Leadfeeder to monitor traffic that comes through our revamped website. It allows us to see current connection and link them with Zoho as well as potential new leads. I love the sorting features allowing me to see when and where companies make contact as well as how often. The visuals allow me to easily sort out what could be a potential good lead as compared to a possible misclick or filler lead.
  • Visually allows you to track what companies/contacts are coming through on website traffic.
  • Organize and rate the quality of new and current leads.
  • Connect with programs like Zoho allowing us to easily intergrade our CRM with the information.
  • Once a lead is marked or noted as "poor", place those leads in a separate location to clear the visual field.
  • Combine clearly duplicate locations/IPs/or names.
If you're looking to find new sales/customer contacts and are not a fan of complete "cold calling", Leadfeeder is a great source for finding those contacts or companies which may benefit you as they're clearly already looking at you. It weeds out half of the footwork for you.
Ayla Peacock | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Leadfeeder to support lead generation and an account-based marketing strategy. My company uses the tool to identify prospects who have been on our site. We review their paths through the website, then source emails and send personal outreach based on our perception of their needs. Our goal is to set up a call with the prospect.
  • Account based marketing
  • IP lookup
  • Simple UI
  • Team management
  • Track usage by team members
  • Team collaboration
  • Time range filter is funky, sometimes confusing
Leadfeeder is great for enterprise-level, B2B companies who have a sales team equipped to make use of the tool. When sales teams are lean or too busy, the utility is forgotten. Leadfeeder is also especially useful for companies implementing ABM.
Susan Hammiche | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Leadfeeder is used by our company as a lead generation. Anyone that works in sales is able to see what business visited our website and what products they looked at to directly advertise to them. Rather than cold calling, we will know what they are looking for and can set up a meeting with the decision maker. It saves time on research. As we are a small business it is used across the organization by sales and marketing to find leads and engage them.
  • Displaying the company and location as well as employees at the company to make it easier to find the right person to contact
  • You can use LinkedIn Sales Navigator to be able to contact them directly on LinkedIn
  • It shows all the pages visited so the sales team can advertise the right product
  • The user management within Leadfeeder is easy to use as you can assign a company to another user and keep everything organized
  • I would like to see the countries in separate columns to easily identify where the visitors coming from
It is very good if your business is B2B. You can directly contact the business that was interested in your services without having to go through extensive research. For a company that mainly sells products and services to the end consumer, it may be less appropriate to use LeadFeeder. It wouldn't help much if you see a business visiting your page as it may only be a person in that company looking for something while at work.
DJ Kline | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Leadfeeder is being used in our organization in two main departments -- Sales and Marketing. The main business purpose it addresses for us is companies who visit anywhere on our website. Leadfeeder shows the company name, location our website was accessed, what pages of our website were visited, and how long the prospective company was on each page.
  • Website traffic by company.
  • Website traffic by location.
  • Website traffic by duration.
  • Alerting departments in various ways.
  • Slack integration alerts would be nice.
  • Tying in Salesforce owners (vs always manually assigning).
  • Real-time alerts (vs the day after).
Leadfeeder is well suited for tracking website traffic for Sales and Marketing. The main business purpose it addresses for us is companies who visit anywhere on our website. Leadfeeder shows the company name, location our website was accessed, what pages of our website were visited, and how long the prospective company was on each page. Leadfeeder is not well suited to tracking emails or any other tracking.
Zach Ettelman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We currently use Leadfeeder on our Business Development team at our agency. Leadfeeder provides us a great look into the prospects visiting our website. This gives us actionable insight into our hottest prospects and fuels a specific segment of our outreach efforts.
  • Leadfeeder provides anonymous IP tracking to identify prospects coming to our website. It provides us with company name, related contacts found on Leadfeeder, and LinkedIn contacts related to the company visiting the site.
  • Leadfeeder provides internal workflow tools to enable a sales team to assign leads to particular users. This feature is very helpful and makes sure our entire sales team is aligned on who is responsible for each lead that comes through to our site.
  • Leadfeeder connects to Salesforce, allowing us to attribute activity specifically to a lead, contact, or account in Salesforce. The two-way connection is a great way to see what our leads and contacts in Salesforce are doing on our site.
  • Right now, I see no areas of improvement for Leadfeeder. This product is very solid and I will update my review if anything changes within the next few months.
Leadfeeder is a superb lead intelligence engine giving us actionable insights into hot prospects visiting our site. This is well suited for businesses wanting to get more insight into the variety of visitors coming to their site.
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