Great purchase decision
October 02, 2024

Great purchase decision

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo Marketing

We use Zoominfo Marketing to target specific companies with our advertising that we cannot otherwise target with Google. Linkedin was used for this before, but it was costly as well as time consuming. We would have to look for companies and make sure our ad spend was being used effectively. With Zoominfo, the platform is easy to use and we know exactly who is looking at our ads and who is being targeted.

Pros

  • Easy to use dashboard
  • Easy onboarding process
  • Transparent ad spend

Cons

  • More depth on dashboard
  • Not having to click on each individual account to see more about the company
  • Sometimes it doesn't always save my changes :)
  • We have seen more results with Zoominfo than we ever saw with other similar companies.
  • It has helped better align sales and marketing!
  • We have been able to better utlitize our ad spend.
It was so easy to use. It is easy to set up an ad and follow how the ad is going. I cannot explain how simple the platform is to use. I highly recommend to anyone who is looking to level up their advertising game and to look into better ways of finding their customers.
The retargeting aspect has been great for my Google campaigns. I have been able to use that in conjunction with my other Zoominfo Marketing campaigns. It really is just to enhance all the other advertising campaigns that we are doing currently.
We have ZoomInfo Sales as well. We decided we needed to have both Sales and Marketing to marry them together. We are so happy we did! We really needed to have the entire package together. We are able to research our customers within sales and then we are able to serve them ads.

Do you think ZoomInfo Marketing delivers good value for the price?

Yes

Are you happy with ZoomInfo Marketing's feature set?

Yes

Did ZoomInfo Marketing live up to sales and marketing promises?

Yes

Did implementation of ZoomInfo Marketing go as expected?

Yes

Would you buy ZoomInfo Marketing again?

Yes

It is well suited for a B2B company that is looking to target companies and is finding it difficult to advertise in more traditional digital marketing routes.

I find it less suitable for B2C or smaller companies that their ad spend is not as robust. Zoominfo can be expensive on top of the ad spend being higher, so be mindful of this.

It is great for a mid size company that is looking to target companies where traditional routes may not be the best for them.

ZoomInfo Marketing Feature Ratings

9.0
Integrations with third-party software
8
Automated workflow & orchestration
10
9.3
3rd party intent signals
10
Downstream intent signals
9
Account identification
9
9.0
Standard visitor segmentation
10
Behavioral visitor segmentation
9
ABM sales intelligence
8
8.3
Automated routing and prioritization
9
Customer interaction histories
8
Engagement data tracking
8
9.6
Ad campaign creation
10
Display advertising
10
Contextual advertising
10
Social advertising
8
Ad reporting and analytics
10

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