ZoomInfo Marketing - A tool I can't work without
October 03, 2024
ZoomInfo Marketing - A tool I can't work without
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with ZoomInfo Marketing
ZoomInfo Marketing gives us the opportunity to target specific companies or groups of people. The online tools such as websights, intent, workflows and lists allows us to build various audiences for the ADS. We can combine the audiences and add filters to get to our perfect list for ADS. The report tool allows us to easily see how our ADS are performing and if adjusts are needed.
Pros
- The ease of campaign creation is amazing! I can get a campaign set up in just a few minutes.
- The reporting allows us to easily see the performance of our ADS. There is no guesswork.
- I love being able to create audiences from ZoomInfo tools such as Websights, intent, workflows and lists. This allows us to target a very specific audience that we otherwise would not have access to.
Cons
- I much prefer the websights in ZoomInfo Sales over ZoomInfo Marketing. Websights within Sales allows you to click on the company to then see specific page views. Marketing does not have this option. I usually toggle between both when looking at ad performance which is annoying and time consuming.
- You can now click on a company name when looking at campaign results which is great, I wish this would go a step further and be able to see the full company profile available through the Sales platform.
- I wish you could also see an image of the ad when clicking to view a campaign. You have to go in and edit the campaign to be able to see the image.
- We have seen an increase in quotes from customers that we considered "lost". We had not had communication with them in over a year. After we ran ADS to this group, we received several quotes totaling $33,000.
- Our alignment between the sales and marketing teams has never been better. We track activity of current and potential customers through websights and intent, sharing this with our sales team.
- We are now able to increase efforts with targeting specific attack companies. Before ZI, this took a lot more work and was not a common practice for us.
The retargeting feature within ZoomInfo Marketing has way more options than our other ad platforms. We always have a retargeting ad set up to target specific companies from high ranking pages on our website. This allows us to stay in front of people who have not completed the contact form on our website.
RollWorks was extremely difficult to use. We used the platform for three years and I always got stuck when trying to create an ad campaign. Total opposite of ZoomInfo Marketing where I can easily create an ad campaign in minutes. We can update our campaigns at any time and see changes right away. In RollWorks, we had to wait at least 24 hours to see any changes. We never saw any hard results from RollWorks with three years of using the platform. We saw results with ZoomInfo right away.
Do you think ZoomInfo Marketing delivers good value for the price?
Yes
Are you happy with ZoomInfo Marketing's feature set?
Yes
Did ZoomInfo Marketing live up to sales and marketing promises?
Yes
Did implementation of ZoomInfo Marketing go as expected?
Yes
Would you buy ZoomInfo Marketing again?
Yes
Comments
Please log in to join the conversation