ZoomInfo is a good solution if you can afford the high price
ZoomInfo was used for prospecting and lead generation. Looking for buyer cues and correct contact information for email and phone campaigns.
Overview
What is ZoomInfo Marketing?
ZoomInfo MarketingOS helps Demand Generation and Account-Based Marketers target, engage, and convert leads to buyers by giving them data, insight-driven orchestration, and personalized engagement across multiple channels such as display and social advertising, email, website chat and onsite conversion.
Recent Reviews
How ZoomInfo Marketing Differs From Its Competitors
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Popular Features
- Display advertising (5)7.878%
- Ad campaign creation (5)7.676%
- Customer interaction histories (5)6.868%
- Automated routing and prioritization (5)6.464%
Reviewer Pros & Cons
Pricing
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What is ZoomInfo Marketing?
ZoomInfo MarketingOS helps Demand Generation and Account-Based Marketers target, engage, and convert leads to buyers by giving them data, insight-driven orchestration, and personalized engagement across multiple channels such as display and social advertising, email, website chat and onsite…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is ZoomInfo Marketing?
MarketingOS helps demand generation and ABM teams target and convert leads into buyers through insight-driven orchestration and personalized engagement across multiple channels, including display and social advertising, email, SMS, and more. MarketingOS also turns websites into digital storefronts—through enriched forms, unique visitor tracking, and human-first chat experiences—to help improve on-site conversion and to tighten the relationship with sales.
Using MarketingOS, marketers can run display and social advertising campaigns through ZoomInfo’s proprietary demand-side platform and social integrations to target specific professionals, job titles, levels, or functions at in-market accounts exhibiting buyer intent. MarketingOS also features an in-market predictive score that ranks where prospects are in their buying journeys, informing how and when marketers should engage with prospects based on their ranking and helping them to prioritize their outbound efforts on prospects who are most likely to convert.
Additionally, MarketingOS gives teams ongoing monitoring of their entire universe of prospect and customer accounts, helps them cleanse and manage their marketing database effectively, and surfaces the best audiences based on fit, intent, and engagement. With ZoomInfo’s contact data, Intent data and intelligence, hyper-targeted campaigns can engage high-value accounts and buyers based on ideal customer criteria using 300-plus company attributes that reveal timely business needs and insights.
ZoomInfo Marketing Features
ABM Integrations Features
- Supported: Integrations with third-party software
- Supported: Automated workflow & orchestration
Intent Data Features
- Supported: 3rd party intent signals
- Supported: Downstream intent signals
- Supported: Account identification
Audience Segmentation & Targeting Features
- Supported: Standard visitor segmentation
- Supported: Behavioral visitor segmentation
- Supported: ABM sales intelligence
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Engagement data tracking
Ad Campaigns Features
- Supported: Ad campaign creation
- Supported: Display advertising
- Supported: Contextual advertising
- Supported: Social advertising
- Supported: Ad reporting and analytics
Additional Features
- Supported: Form acceleration
- Supported: Human-first chat
- Supported: Meeting acceleration
ZoomInfo Marketing Screenshots
ZoomInfo Marketing Video
Introducing MarketingOS, an ABM platform powered by ZoomInfo's B2B data.
ZoomInfo Marketing Integrations
ZoomInfo Marketing Competitors
ZoomInfo Marketing Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
ZoomInfo Marketing Downloadables
Frequently Asked Questions
ZoomInfo MarketingOS helps Demand Generation and Account-Based Marketers target, engage, and convert leads to buyers by giving them data, insight-driven orchestration, and personalized engagement across multiple channels such as display and social advertising, email, website chat and onsite conversion.
Reviewers rate Account identification highest, with a score of 8.6.
The most common users of ZoomInfo Marketing are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
(26)Attribute Ratings
Reviews
(1-3 of 3)Companies can't remove reviews or game the system. Here's why
ZoomInfo was used for prospecting and lead generation. Looking for buyer cues and correct contact information for email and phone campaigns.
- Finding Contact information - email and phone
- Verifying Company info
- Buying cues, customer searching for certain topics
- Not able to share a pool of contacts with other users
- You will still get invalid contacts
- plans are small for a lot of money per license
40%
4.0
70%
7.0
66.66666666666667%
6.7
70%
7.0
78%
7.8
- Return on investment is difficult with high cost per license
- helps both sales and marketing with prospecting and campaigns
- conversions were increased with use of the product
Getting the correct customer contact data is crucial and helps with B2B sales, social media campaigns, drip marketing and email campaigns. ZoomInfo helps with those things but you really have to put a lot of time into the investment in order to get your ROI.
- D&B Hoovers, GetProspect and LinkedIn Premium Business
ZoomInfo is easy to use and navigate, plus is more accurate than the competition. But the price per license is the highest on the market and not affordable by everyone.
March 08, 2024
Great tool for quick and safe go live.
Lead generation tool data quality routing automation for SDR integration with Salesforce.
- Lead search engine.
- Market analysis.
- Lead generation.
- Integration with Salesforce.
- Routing automation for lead assignment.
- Duplicates check.
- Relationship with opportunities.
80%
8.0
86.66666666666666%
8.7
80%
8.0
80%
8.0
78%
7.8
- Generation of cold leads.
- Data quality.
- ABM targeting.
The tool helps understand which campaign generates more hot leads and eventually revenue by showing the matrix data related to clicks, views, leads generated, and pipeline.
- Lusha and GetB2bLeads
25
Marketing Sales Sales Ops IT BI.
2
Marketing ops IT.
- Campaign ROI.
- Lead generation.
- Data quality.
- Account targeting.
- Data accuracy.
- Market analysis.
- forecasting
- Leverage integration with Salesforce.
- AI
- Cloud Solutions
- Scalability
- Integration with Other Systems
- Ease of Use
Fast and easy implementation of intuitive UI.
No change.
- Implemented in-house
No
Change management was a small part of the implementation and was well-handled
Clear detailed design.
- Missing field mapping with CRM.
- Clear idea of target accounts.
- Logical lead generation.
- Online Training
Have a clear design and KPI's resources for implementation and enablement.
No - we have not done any customization to the interface
No - we have not done any custom code
Integration with Salesforce.
no
No
During the implementation including remote sessions.
- Data search.
- Manage list views.
- Integration with Salesforce.
- Campaign performance view.
- Prioritize leads.
- Dashboard
- Salesforce
- BI
Zero code, all UI-based.
- Gong
- Chilli piper
Not sure.
- File import/export
- Single Signon
- API (e.g. SOAP or REST)
- ETL tools
Ensure interface match.
market brunch
Know your requirements and use forecast.
No
- feature improvement
- more capabilities
No
No
November 11, 2023
Enterprise Grade Marketing Platform
We have several use cases for ZoomInfo at AOT Technologies. First is Lead Intelligence & Generation. Finding in-market Leads within our ICP is hugely valuable. The second is lead qualification. Inbound leads are assessed using Zoominfo to qualify them at the top of funnel.
Lastly, Sales and Leadership use the platform to gain insights into market behaviours.
Lastly, Sales and Leadership use the platform to gain insights into market behaviours.
- Breadth of leads in North America
- Detailed company information including revenue & funding
- HubSpot integration is seamless
- Pricing - right now they are leveraging incumbent status
- Leads in Europe and SEA are lacking
- Intent data is interesting but often out of date
80%
8.0
83.33333333333334%
8.3
80%
8.0
66.66666666666667%
6.7
46%
4.6
- Increased SQL by 15% over 2 years
- SDR time saved - 8 hours per week
Retargeting has been huge for us in maintaining that relationship with leads over the buying cycle. In software this could be 12 months or more - tricky to call out direct ROI for individual campaigns, but we have at least half a dozen contracts from nurture campaigns.
Zoominfo combined marketing automation with industry-leading lead intelligence. This was a no-brainer for us.