Highly-Personalized Advertising to the Right People at the Right Time.

ZoomInfo Marketing has given us a new way to target our decision-makers and serve them with highly personalized digital advertising across display and social media. Prior to using ZI Marketing, digital advertising felt like a waste of money - we had no way to prove that our ads were being seen by the right people, and we were constantly fighting bots and click fraud. Using ZoomInfo Marketing gives you the ability to target companies using ZoomInfo's best-in-class business intelligence, allowing us to target the right people at the right time. I now feel confident that our target buyers are getting our ads, and as a result, this has made our advertising engagement metrics far more meaningful.

B2B DSP has allowed us to serve 1:1 ad campaigns to companies already deep in our sales process. We create custom campaigns that address specific pain points and serve the ads only to that one company. Those ads have great engagement, and 60% of accounts that have been enrolled in a 1:1 campaign have converted into clients. This is the first time we've attributed some actual success to our digital advertising program.