Automation and Ads Working Together

[...] uses ZoomInfo Marketing to draw awareness to our brand to new and existing accounts. We use this tool as a means to keep our product and services at the top of our current clients minds and to bring in new customers who might not have heard of us. We also aim to build our business side of our brand through the ads as most know us for our certifications and education side. Pairing ZoomInfo Marketing and ZoomInfo Sales together has been a seamless process that just has made sense for our organization and sales teams.

Automation was our biggest goal in moving to ZoomInfo Marketing and being able to automatically add accounts that were showing intent, increasing in site visits or ad engagement, and adding them to an email outbound campaign - and ZoomInfo Marketing has made that possible. FormComplete was another area that we were interested in as to help increase our form fills, the integration has been more challenging, but we are experiencing more form fills from it.