Fantastic product for Marketers
Updated October 28, 2024

Fantastic product for Marketers

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo Marketing

I primarily use ZoomInfo Marketing for audience list building for social media campaigns. I use the audience builder to create different segments based on job function, team, seniority, geographic location, and industry. This is great as for healthcare I can both identify and build audiences of physician-facing B2C customers and also B2B C-Suite decision makers.

Pros

  • Audience Building
  • Reporting
  • Integrations

Cons

  • Reporting
  • Dashboards
  • Increased MQLs
  • High ad conversions on social
  • Further alignment between sales and marketing
As a marketer ZoomInfo Marketing helps me plug in the gaps and identify audiences that I normally cannot reach or have difficulty identifying. With this platform I can use a combination of audience building and user engagement to craft a super-targeted audience that can further be fleshed out over an ABM campaign.
The data in ZoomInfo Marketing is current and constantly being updated, so I have confidence that I am targeting or retargeting the right audience.

Do you think ZoomInfo Marketing delivers good value for the price?

Yes

Are you happy with ZoomInfo Marketing's feature set?

Yes

Did ZoomInfo Marketing live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ZoomInfo Marketing go as expected?

Yes

Would you buy ZoomInfo Marketing again?

Yes

If you use paid search for LinkedIn or Mets, the Integration in ZoomInfo Marketing allows you to build the right custom audience that can be migrated to those platforms. Additionally, you can use WebSights to see what users are visiting your domains and integrate that into your selected audience to further segment them for different scenarios.

ZoomInfo Marketing Feature Ratings

6.0
Integrations with third-party software
6
Automated workflow & orchestration
6
7.7
3rd party intent signals
8
Downstream intent signals
7
Account identification
8
7.0
Standard visitor segmentation
8
Behavioral visitor segmentation
7
ABM sales intelligence
6
8.0
Automated routing and prioritization
8
Customer interaction histories
8
Engagement data tracking
8
7.8
Ad campaign creation
8
Display advertising
7
Contextual advertising
7
Social advertising
9
Ad reporting and analytics
8

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