MarketingOS is poised to be a market leader in the GTM platform space.
March 14, 2024
MarketingOS is poised to be a market leader in the GTM platform space.
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with ZoomInfo MarketingOS
MarketingOS is a great tool for running account-based marketing motions. Due to its seamless integration with the already popular and effective SalesOS platform, its ability to drive sales and marketing alignment is best in class. Build audiences based on ZoomInfo's robust database and then serve ads across various channels to achieve maximum ROI. It's as simple as that. Plus, all the reporting and additional products like FormComplete really get the GTM engine purring.
- Audience Coverage.
- Advertising Performance.
- Intent Data.
- UI could be improved to make things more streamlined.
- Audience building can be a bit over complex.
- Better integration with MAS and CRM systems.
- Increased Opportunity Count.
- Increased Deal Velocity.
- Increased Engagement from Cold Accounts.
It has all the features needed to succeed as a digital or demand-gen marketer. The robust ad network, the form completion and scheduler tools, and the other aspects of ZoomInfo combine to create a supercharged platform. Using this platform has greatly helped me achieve my goals.
- 6sense
6Sense emphasizes a data model more, which is great, but it takes a ton of time to set up and didn't work well for my previous company due to the nature of the business. MarketingOS is a much more flexible platform due to the robust nature of its account and contact database.
Do you think ZoomInfo Marketing delivers good value for the price?
Yes
Are you happy with ZoomInfo Marketing's feature set?
Yes
Did ZoomInfo Marketing live up to sales and marketing promises?
Yes
Did implementation of ZoomInfo Marketing go as expected?
Yes
Would you buy ZoomInfo Marketing again?
Yes