ZoomInfo is a good solution if you can afford the high price
April 18, 2024

ZoomInfo is a good solution if you can afford the high price

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo Marketing

ZoomInfo was used for prospecting and lead generation. Looking for buyer cues and correct contact information for email and phone campaigns.
  • Finding Contact information - email and phone
  • Verifying Company info
  • Buying cues, customer searching for certain topics
  • Not able to share a pool of contacts with other users
  • You will still get invalid contacts
  • plans are small for a lot of money per license
  • Return on investment is difficult with high cost per license
  • helps both sales and marketing with prospecting and campaigns
  • conversions were increased with use of the product
It is a great product, with a lot of value and higher quality than the competition. But it is hard to reach an ROI unless you sell higher priced solutions or increase leads substantially.
Getting the correct customer contact data is crucial and helps with B2B sales, social media campaigns, drip marketing and email campaigns. ZoomInfo helps with those things but you really have to put a lot of time into the investment in order to get your ROI.
ZoomInfo is easy to use and navigate, plus is more accurate than the competition. But the price per license is the highest on the market and not affordable by everyone.

Do you think ZoomInfo Marketing delivers good value for the price?

Yes

Are you happy with ZoomInfo Marketing's feature set?

Yes

Did ZoomInfo Marketing live up to sales and marketing promises?

Yes

Did implementation of ZoomInfo Marketing go as expected?

Yes

Would you buy ZoomInfo Marketing again?

Yes

I recommend ZoomInfo because it is a good product, easy to use and pretty accurate compared to the competition. But it is not for everyone because the price point is higher than the competition in the market.

ZoomInfo Marketing Feature Ratings

Integrations with third-party software
8
Automated workflow & orchestration
Not Rated
3rd party intent signals
7
Downstream intent signals
6
Account identification
8
Standard visitor segmentation
8
Behavioral visitor segmentation
6
ABM sales intelligence
6
Automated routing and prioritization
7
Customer interaction histories
7
Engagement data tracking
7
Ad campaign creation
8
Display advertising
8
Contextual advertising
8
Social advertising
8
Ad reporting and analytics
7