Great enrichment routing and segmentation capabilities
April 28, 2025

Great enrichment routing and segmentation capabilities

Madeline Boyer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo Operations

We are a big ZoomInfo shop: using Chorus AI, ZoomInfo premium enrich, and Ringlead.

ZoomInfo premium enrich helps us easily create contacts and accounts with accurate enrichment data. The chrome extension also makes bulk exporting from LinkedIn to Salesforce seamless.

We then use Ringlead to automate routing and deduplication of those contacts, accounts, and opportunities based on fairly complex round-robin logic.

Pros

  • Enrichment and deduplication
  • Automates contact and account routing using rules-based criteria
  • Account scoring and regional segmentation stamping

Cons

  • Ringlead could benefit from sticky match functionality (e.g. when the first contact comes in on an account, all subsequent contacts will be matched to the first owner, rather than round-robined). Our previous tool, Distrbution Engine, allowed for that.
  • We don't use EverString
ZoomInfo's data quality is great. There is a bit of a lag between when someone updates their LinkedIn with a new company, but that is to be expected. Firmographic data is accurate.
The chrome extension for Zoominfo makes data exports to Salesforce super easy.

Ringlead is slightly more challenging but as an admin there are great resources to learn the tools ins and outs.
We have used Zoominfo data to create account scoring models, segment accounts, and create sales territories.
  • Distribution Engine ( by NC Squared )
We ultimately went with Zoominfo's Ringlead because there was more functionality that allowed us to segment and score records in addition to just routing them.

I would say where Distribution Engine excels over ZoomInfo technically is sticky matching owners to accounts. Ringlead doesn't have this capability.

Do you think ZoomInfo Operations delivers good value for the price?

Yes

Are you happy with ZoomInfo Operations's feature set?

Yes

Did ZoomInfo Operations live up to sales and marketing promises?

Yes

Did implementation of ZoomInfo Operations go as expected?

Yes

Would you buy ZoomInfo Operations again?

Yes

Our onboarding, support, and CSM experiences with all three ZoomInfo tools have been stellar. Ringlead especially stood out with an incredible onboarding experience.

Our engineer, [...], was an expert and helped us set up the tool and call out any limitations or potential areas of risk with how we wanted to set it up.

We meet regularly with our CSMs on each tool to learn about new product releases and dive into where we can better use the tools. Technically, the ZoomInfo suite of products gives us what we need from record creation, to enrichment, deduplication, assignment, segmentation, and scoring. We're very happy with the functionality.

ZoomInfo Operations Feature Ratings

Data Quality
9.6
Data source connectivity
10
Data profiling
10
Data element standardization
10
Match and merge
8
Address verification
10

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