Item: ZoomInfo Operations
Rating: 9
Author: Verified User

Overall Satisfaction with ZoomInfo Operations

Use Cases and Deployment Scope

We use ZoomInfo Operations to fully allow us to reach the correct people we need to speak with at other companies in any multiple forms of media. It is to keep us selling to the right people in the right way with exactly how they prefer to communicate in general.

Pros and Cons

Pros

Fills our CRM
Let's us now how they communicate
Gives some background

Cons

Sometimes the data is wrong or just outdated
Can be hard for new users to learn
You can tell when they became a public company, if you know what I mean

Return on Investment

By going with the mode of communication that ZoomInfo identified them using most, I certainly had more people pick up which lead to increased sales
Asking for someone by their first name instead of their job title got me past a LOT of gate keepers
Was able.to break into new territories and markets with the data from ZoomInfo

Data Accuracy

The range of use cases are great and make sense, but when 10% of calls are to the wrong person or someone that hasn't worked there in 2 years, thats hard to overcome. I think the name, title, phone numbers, and email address accuracy need to be the priority here.

Systems Integrated With

Tried with Outlook
Tried with ClaritySoft CRM
Integrated perfectly with Salesforce at last job

Having great trouble getting it to really integrate with Outlook or our CRM, but when it was combined with Salesforce. It was a total BEAST!!!

Usability

Overall, it is good. They are moving in the right direction with AI integration and use cases and are probably working on Agentic AI as we speak. They just need to remember that accuracy on the small stuff is still the most important thing. Without it, there is no ZoomInfo.

Go-to-Market Data

Oh it has been a game changer. I used ZoomInfo for the first time in 2018. Ive worked with 3 companies since then, and after showing them what ZoomInfo can do, every single company purchased their Software as a Service. If anyone at ZoomInfo needs my address, I believe I'm owed some commission or at least a job interview.

Alternatives Considered

Clay

I haven't tried stacking it against any competition as I feel no need to. ZoomInfo blows me away like it first did in 2018, and I don't want something different. I hear Clay is good, but I just haven't felt the need to try it out or replace ZoomInfo at all.

Key Insights

Do you think ZoomInfo Operations delivers good value for the price?

Yes

Are you happy with ZoomInfo Operations's feature set?

Yes

Did ZoomInfo Operations live up to sales and marketing promises?

Yes

Did implementation of ZoomInfo Operations go as expected?

Yes

Would you buy ZoomInfo Operations again?

Yes

Other Software Used

OneDrive

Likelihood to Recommend

ZoomInfo is well suited for a new company that needs to load a CRM, or has a CRM thats over 18 months old and needs to be refreshed. Itd really only be inappropriate if you had 100 or less customers and knew them all well, or you aren't in B2B Sales.

ZoomInfo Operations Feature Ratings

Comments

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ZoomInfo Operations- Perfect Use Case Scenarios