Driving Better Outreach and Conversions with ZoomInfo Sales
April 29, 2025

Driving Better Outreach and Conversions with ZoomInfo Sales

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo Sales

I’d rate it a 9/10 because it’s really effective at what it does—it gives you access to company details like the work email address, phone number, and even work location that actually make a difference in how you prospect and engage. The platform saves me a lot of time, increases number of replies, and helps drive better outcomes in my role as an outreach specialist.
I use ZoomInfo Sales mainly for prospecting. I send email outreaches a lot and it's really hard to connect to website, brand owners and bloggers without knowing what their work emails are. Ever since I started using this tool for prospecting, my reply rates have increased tremendously. I usually just use the "Advanced Search" focusing mainly on two filters, company URL & Job Title, however when the "likely to engage icon" has been showing up, I included that as well especially when I get of relevant results and I wanted to narrow down my search. When we expanded globally, I was helping German & Spanish regions for their prospecting tasks too. And I am really glad that ZoomInfo Sales also has information available for German & Spanish websites.

Pros

  • Help me connect with leads by providing access to detailed company and contact information.
  • Help identifying particular lead through use of filters.
  • Very user-friendly.

Cons

  • Addressing issues like incomplete profiles information.
  • Probably more training to maximize the tools functions.
  • Using AI for more leverage.
  • It has helped increase number of replies from prospects.
  • The increase in number of replies, helped connecting and collaborating for our link-building projects easier and smoother.
  • Instead of hiring a link-builder, we opted to connecting & collaborating directly with prospects, saving us $.
Definitely a must-have tool. ZoomInfo Sales has actually been super helpful in my role. The data quality alone is a huge win—it’s just way easier to find accurate contact info without digging around for hours. I can trust the info I’m seeing, which saves a ton of time and keeps my outreach from falling flat.

Do you think ZoomInfo Sales delivers good value for the price?

Yes

Are you happy with ZoomInfo Sales's feature set?

Yes

Did ZoomInfo Sales live up to sales and marketing promises?

Yes

Did implementation of ZoomInfo Sales go as expected?

Yes

Would you buy ZoomInfo Sales again?

Yes

ZoomInfo Sales is well-suited for email marketers, outreach specialists, and job hunters. You can find your prospect's work emails easily, copy and email them. On the other hand, I don't think ZoomInfo Sales is suited for employers looking for applicants since the tool is focused more on companies and their employees.

ZoomInfo Sales Feature Ratings

8.3
Advanced search
9
Identification of new leads
7
List quality
9
List upload/download
7
Ideal customer targeting
9
Load time/data access
9
8.3
Contact information
9
Company information
9
Industry information
7
7.4
Lead qualification process
9
Smart lists and recommendations
9
Salesforce integration
5
Company/business profiles
9
Alerts and reminders
7
Data hygiene
8
Automatic data refresh
6
Tags
5
Filters and segmentation
9
9.0
Sales email templates
9

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