Marketing Operations Manager
May 31, 2022
Marketing Operations Manager
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with ZoomInfo SalesOS
We use Clickagy to track potential buyers that are using our competitor's technology. This helps us identify companies with high intent that are invested in similar technology our company offers. We can use this list as an ABM target list to go after these companies, create product awareness and educate these companies. It is a great way to create a pipeline, we have won customers from these tactics after nurturing.
- Competitors Research
- Technology partner research
- ABM Strategy
- Not all technology or keywords is listed
- How long a company become intent, brief history will help
- Details on which department or product line a company sending the intent singal. For bigger company it will be helpful to know.
Do you think ZoomInfo Sales delivers good value for the price?
Yes
Are you happy with ZoomInfo Sales's feature set?
Yes
Did ZoomInfo Sales live up to sales and marketing promises?
Yes
Did implementation of ZoomInfo Sales go as expected?
Yes
Would you buy ZoomInfo Sales again?
Yes
- Discovery, especially company that you don't think will use our technology
- pipeline generation, ROI
- educational and nurturing potential buyers
- 6sense
I think 6sense is much more convenient to use for build-in Ad platforms, integration to Salesforce on tracking nurturing activities, etc. But 6sense is built especially for ABM. However, Zoominfo Clickagy is complimentary to 6sense in the discovery phase and helps create the initial target list.