The mission of the TrustRadius Research Team is to ensure that our review platform is the most useful, trustworthy, high quality information source for technology buyers. We seek to help technology buyers make more informed decisions with less stress.
We do this by:
Understanding and accurately covering hundreds of software categories - from listing new products to producing buyers’ guides Ensuring the authenticity and quality of the reviews and ratings we collect and publish Researching the technology buying process, recommending new site features to support the buyers’ journey, and advising tech vendors on how to earn the trust of their buyers
We know that buyers on our site are using reviews—trusted feedback from their peers—to make important decisions. From producing reports like category-level buyers’ guides and the B2B Disconnect, to verifying ratings and reviews (hundreds of thousands of them), we use our skills to support that process.
Meet the Research Team of TrustRadius
Megan Headley - VP of Research
Megan attended Washington University in St. Louis where she received her BA in Chemistry and Spanish and went on to receive her MA in Journalism and Latin American Studies at the University of Texas at Austin. In her early years at TrustRadius, she wrote buyer’s guides for web analytics, A/B testing, enterprise social media management suites, and CRM software. She also wrote the first B2B Disconnect study in 2017 as well as our recent 163 Voices: Women in Tech Speak Up. Megan believes trust is the most important factor for a review platform, particularly for high stakes decisions such as business technology. As such, she has written many articles in the industry such as bias in star ratings, the anatomy of fake reviews, the positive impact of negative reviews, and why buyers hate marketing messaging.
Her mission as the leader of the team is to ensure that the team has a clear impact on the business at TrustRadius and delivers as much value as possible to site visitors. Not all tech companies have a Research function but at TrustRadius Research is a foundation of our business.
Emily Sue Tomac - Research Manager
Emily Sue received her BA in English and Linguistics from Grinnell College. Before joining TrustRadius research team, she held academic roles teaching writing, curating digital humanities work from emerging scholars into an interactive online repository, as well as contributing to publications on syntax in endangered languages.
Emily Sue has been working with TrustRadius for several years now, and her role has changed to evolve with our research function. When she first joined the company, she was a category analyst, creating many buyers’ guides as well as other “mini guides” and “feature reports” for various software categories and product reports such as those for MindTouch, Marketo, Lifesize, and Workfront. But she quickly realized there were interesting patterns and behavior common across categories, in how people buying software or other business technology approach that, and how they relate to the companies that provide the solutions. She shifted her focus to broader industry and user research, so that she could more closely advise the marketing team and product team at TrustRadius, helping them to educate the market and ultimately build better tools. Emily Sue has written the annual B2B Buying Disconnect Study for three years - the first year in a supporting role and the second and third years as the lead for the research, analysis, and production of the report. She has also led research initiatives around the buyer’s journey, and the who, what, when, where, why, and how of using reviews as a buyer.
Alan Cooke - Research Manager
Alan attended the University College Dublin where he received his BA and MA in English Literature and Philosophy and he received his MBA from HEC Paris. He has held many roles at various companies including Director of Product Management at HP, Dazel, Inquisite, and Convio. Alan has produced quite a few buyers’ guides for TrustRadius including Business Intelligence, Accounting, Corporate Performance Management, iPaaS, BPM, PaaS, and Data Center Backup. Alan is most passionate about producing quality work—he strives to understand a complex topic as completely as possible before writing a report. He summarizes his research process for writing these guides as reading everything relevant, interviewing smart people, synthesizing, writing, and editing before final publication. His research interests both at work and outside of work include complex, technical topics (ironically).
Elizabeth Sullivan-Hasson - Research Associate
Elizabeth attended the University of Massachusetts Amherst where she received a BA in Political Science and a BA in Economics and she attended The London School of Economics where she received her MSc in International Development. Throughout her academic career, she produced studies investigating the impact of IMF programs on developing countries and magnitude of FDI-induced economic spillovers in developing country economies. At TrustRadius she has researched dozens of categories, managed the research process for Top Rated awards, and produced two buyers’ guides for HR Management and Marketing Automation software.
When Elizabeth takes on a research project or study she begins by seeking the answers to questions like “What do I need to know in order to solve this problem or answer these questions?” and “Of this, what information do I already know or have access to?” One of the things that motivates her is her interest in using qualitative and quantitative data to help solve problems, fill in knowledge gaps, and increase her own knowledge and expertise on various topics - including all the types of business technology she researches every day at TrustRadius.
Beatrice McQueen - Research Campaigns Associate
Beatrice attended Goucher College where she obtained her BA in English - Creative Writing. She previously held a role as a museum educator wherein she led overnight programs aboard historic ships and got to fire a 20-pound Parrott Rifle into the Baltimore Inner Harbor. Beatrice has been instrumental in motivating the TrustRadius community of software uses to share their expertise and contribute reviews. She also thinks in detail about the process of writing a review, to ensure it’s an enjoyable experience for the reviewer, and helps them contribute the in-depth, detailed reviews our site visitors are looking for.
She has also improved the verification process to ensure reviews are coming from verified users. Her mission is to make the process of writing a TrustRadius review as delightful and memorable as possible. Beatrice is interested in what motivates people, both in a business context and in their personal lives. She enjoys podcasts exploring people’s minds and motivations - her two standbys are The Moth and This American Life.
Vanessa Valencia - Research Operations Associate
Vanessa attended the University of Texas at Austin where she received her BA in English. Before working at TrustRadius she was a Research Editor at Hoover’s Inc. Vanessa coordinates all operations regarding review verification and auditing. Her mission is to ensure all reviews published on TrustRadius are authentic, useful and highly detailed. She has worn many hats on the Research team at TrustRadius since starting in 2014. When she is not learning about software while at work, she enjoys reading biographies and other genres in both fiction and non-fiction.