Overview
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…
Adobe Analytics for those deep in data.
Data handling and analysis tool with powerful analytics features
Intuitive Solution for Marketing Campaigns Data Analytics Generation.
The clue's in the name! Very much an "analytics" tool rather than the competitions' more basic "reporting" tools
A+ for Adobe Analytics
1. How visitors to our site behave on our site
2. If we spend $$ on ad campaigns, we need to see their effectiveness
3. …
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Device and Browser Reporting (5)9.494%
- Lead Conversion Tracking (5)9.393%
- Bounce Rate Measurement (5)9.393%
- Pageview Tracking (5)9.191%
Reviewer Pros & Cons
Video Reviews
12 videos
Pricing
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Google Analytics?
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
What is Heap?
Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.
Features
Web Analytics
Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.
- 9.3Lead Conversion Tracking(5) Ratings
This tool allows you to follow a user's path through your website until they complete a certain action, like making a purchase or signing up for a newsletter, enabling you to understand what leads to conversions.
- 9.3Bounce Rate Measurement(5) Ratings
This feature measures the number of users who visit only one page on your website before leaving, helping to identify issues with content quality or website design.
- 9.4Device and Browser Reporting(5) Ratings
This enables an overview of the type of devices or browsers users are using to access your website, helping in improving website design, usability, and visibility.
- 9.1Pageview Tracking(5) Ratings
A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.
- 9.3Event Tracking(5) Ratings
This enables the tracking of specific actions or 'events' on your website, such as button clicks, form submissions, and engagement with other interactive elements.
- 8.7Reporting in real-time(5) Ratings
This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.
- 9.3Referral Source Tracking(5) Ratings
This feature tracks the original source of your web traffic, informing you where your users are coming to your site from whether it be through other websites, social media, etc.
- 9Customizable Dashboards(5) Ratings
This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Adobe Analytics?
Adobe Analytics Video
Adobe Analytics Integrations
Adobe Analytics Competitors
Adobe Analytics Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(813)Attribute Ratings
- 10Likelihood to Renew42 ratings
- 8.3Availability12 ratings
- 7.9Performance11 ratings
- 6.7Usability33 ratings
- 3.9Support Rating41 ratings
- 7Online Training5 ratings
- 1.4In-Person Training5 ratings
- 8Implementation Rating10 ratings
- 9.9Product Scalability2 ratings
- 7.7Professional Services5 ratings
- 7.3Contract Terms and Pricing Model6 ratings
Reviews
(1-5 of 5)In my experience, Analytics combined with tag management solution such as launch helps my team to roll out new products on website with reduced TAT by adding tracking rules on webpages, testing them through debugger and adding values to the report suite.
- Segment creation
- Integration with other marketing cloud suite like campaign and target
- Interactive report suite
- Real time reporting
- Report accuracy
- Attribution modelling
- Costing
- Customer suppport
- Training
However, for client with budget constraints, they can go with Google Analytics. Google Analytics provides web analytics solution on a very low cost as compared to adobe analytics. Also, for lower web traffic GA would provide same results as compared to adobe analytics. Also, if the digital marketing stack doesn't consist of any product from Adobe marketing cloud suite, then Adobe Analytics won't add any additional value like out of the box integrations.
- Increase in customer revisits
- Decrease in operating cost
- Increase in customer acquisition
- Increase in ROAS
Also, we are planning to expand our digital efforts by including audience manager and web personalization solution where Adobe has a strong presence and would work very well with all the digital marketing technologies product suite. Also, the variables storage limit is pretty vast as compared to GA or Kissmetrics
The support folks need to be more responsive and proactive while supporting customers especially for P1 incidents.
The overall experience has been good and there is scope for improvement in terms of quality support.
The dashboards and reports can be accesses very easily and with initial trainings from Adobe it becomes easy to go through and filter the reports.
For creating advanced dashboards users need to get some level of training, however Adobe has structured those very well.
However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful.
For planned upgrades, adobe would publish a calendar indicating them.
Even if there's an outage the systems are brought back to normal very quickly and clients are updated regularly on system status.
The only problem is the data sync timeframe which requires even 24-48 hours to sync the data completely which becomes an overhead and time consuming process for proof of concept and demo projects which needs to be fixed.
Adobe Analytics - Reliable Enterprise Solution
- We setup very specific segments to figure out which customer segments are responding better for specific campaigns.
- Adobe Analytics can track customers across multiple sites using customer IDs, which are very useful.
- Its data visualization capacity is very strong.
- There is no built-in bot traffic filtering functionality so we had to manually build a segment for that.
- It would be nice if there is a dynamic alert for an unusual data patterns
- Adobe Analytics helps us to measure exact number of customer conversions on the website and calculate ROIs from the campaign
- Adobe Analytics can easily identify which campaigns are more effective than other campaigns - which led to shut down ineffective campaigns
- Digital Campaign Reporting
- Website Behavior Analysis
- Website Testing
- Input for predictive modeling on business performances
- Finding out patterns of bots
- Digital Marketing Attribution
- User Behavior Research for multiple customer segments
- Product Features
- Product Usability
- Product Reputation
- Implemented in-house
- Budget issues
- Online training
- in-person training
- Segmentation
- Data Visualization
- Importing data from another systems
Gold standard in web performance analytics, if you're willing to take on the integration work
- Real-time access to website performance throughout the entire digital experience.
- Flexible & comprehensive custom report building using the Analytics Workspace tool
- Integration with other Adobe solutions (Adobe Target, Adobe Launch) to provide a single viewpoint for all aspects of digital performance.
- Level of technical effort needed to implement Adobe Analytics is VERY high
- Adobe Analytics customer support could be more responsive.
- Dependency to train team members is quite high. Each team member MUST go through several exhaustive training classes to be able to take command of the solution on the day to day basis. Training is VERY expensive.
- Positive: Providing a view on performance has enabled our team to identify issues allowing us to curate our A/B test backlog.
- Positive: Allowing us to respond to requests from senior management and other departments to create custom reports.
- Negative: The cost and time to integrate was much more expensive and longer than forecasted.
Adobe Analytics subscription is based on annual pricing.
Email/SMS Marketing - Support all aspects of email/SMS marketing with our loyal subscribed customers
Merchandising - allow merchandising a viewpoint to see brand, category and product performance
Affiliate Marketing - support all aspects of measurement through our 3rd party affiliates.
SEO
- Performance measurement for our executive team
- Custom report building in support of the enterprise
- Campaign reporting for digital marketing, email/SMS & affiliate.
- Creating very robust custom reports
- Providing very detailed segmented reports in support of A/B testing
- Real-time performance measurement.
- Integrate performance data Adobe Analytics with our BI tool
- Provide additional team members or partners with custom reports
- Product Features
- Product Reputation
- Prior Experience with the Product
- Adobe Analytics Workspace (report builder)
- Custom Segment Builder
- Standard Reports
- Adobe Analytics Activity Map
- Managing admin functions with Report Suites (outdated and does not align with other UX)
Adobe Analytics review
- workspace dashboards have come a long way, improved functionality greatly, especially multiple report suite usage functionality
- variable processing is relatively easy with the newish processing rules not interfering with each other
- data is more reliable than other digital data sources
- processing times are very long and it can take hours to build a dashboard
- the interface needs some work to improve client-facing report looks
- out of box variables sometimes are not usable
- product improvements led by data analysis
- automated reporting
- robust reporting helps stay informed on data quality
Expensive but Exemplary!
Tag management
Web Analytics
Error tracking and alerts
Conversion tracking and reporting
Audience creation for retargeting
UTM tracking Integration with Adobe Audience Manager
- Very comprehensive set of tools to customize reporting through the data layer
- Workspace is very intuitive and data visualization is instantaneous
- Set up has been made a lot easier through a UI based implementation
- Support for implementation is lacking
- Resource intensive set up which can be complicated to learn
- Not having access to all features by default and having to pay additional money for locked features
- Helped with understanding the core audience
- Enabled tracking of conversions and problem points