Overview
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…
Adobe Analytics for those deep in data.
Data handling and analysis tool with powerful analytics features
Intuitive Solution for Marketing Campaigns Data Analytics Generation.
The clue's in the name! Very much an "analytics" tool rather than the competitions' more basic "reporting" tools
A+ for Adobe Analytics
1. How visitors to our site behave on our site
2. If we spend $$ on ad campaigns, we need to see their effectiveness
3. …
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Device and Browser Reporting (5)9.494%
- Lead Conversion Tracking (5)9.393%
- Bounce Rate Measurement (5)9.393%
- Pageview Tracking (5)9.191%
Reviewer Pros & Cons
Video Reviews
12 videos
Pricing
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Google Analytics?
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
What is Heap?
Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.
Features
Web Analytics
Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.
- 9.3Lead Conversion Tracking(5) Ratings
This tool allows you to follow a user's path through your website until they complete a certain action, like making a purchase or signing up for a newsletter, enabling you to understand what leads to conversions.
- 9.3Bounce Rate Measurement(5) Ratings
This feature measures the number of users who visit only one page on your website before leaving, helping to identify issues with content quality or website design.
- 9.4Device and Browser Reporting(5) Ratings
This enables an overview of the type of devices or browsers users are using to access your website, helping in improving website design, usability, and visibility.
- 9.1Pageview Tracking(5) Ratings
A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.
- 9.3Event Tracking(5) Ratings
This enables the tracking of specific actions or 'events' on your website, such as button clicks, form submissions, and engagement with other interactive elements.
- 8.7Reporting in real-time(5) Ratings
This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.
- 9.3Referral Source Tracking(5) Ratings
This feature tracks the original source of your web traffic, informing you where your users are coming to your site from whether it be through other websites, social media, etc.
- 9Customizable Dashboards(5) Ratings
This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Adobe Analytics?
Adobe Analytics Video
Adobe Analytics Integrations
Adobe Analytics Competitors
Adobe Analytics Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(813)Attribute Ratings
- 10Likelihood to Renew42 ratings
- 8.3Availability12 ratings
- 7.9Performance11 ratings
- 6.7Usability33 ratings
- 3.9Support Rating41 ratings
- 7Online Training5 ratings
- 1.4In-Person Training5 ratings
- 8Implementation Rating10 ratings
- 9.9Product Scalability2 ratings
- 7.7Professional Services5 ratings
- 7.3Contract Terms and Pricing Model6 ratings
Reviews
(1-5 of 5)- Quick report creation with workspace
- Comparison of metrics
- Segment creation
- Custom metric creation
- visualization of data
- Set up of new sites
- Speed of the service overall
- Technical support
- tracking web visitors
- creating and using segments
- data visualization
- Understanding visitor behavior.
- Understanding marketing channels.
- Understanding conversions and non-conversions.
- Understanding user behavior
- Measurement of visitors
- Measurement of revenue
- Understanding site performance and errors
- Multiple reporting suites to segment properties, sub-properties and platforms
- No current plans
- In-Person Training
- Adding a metric to a report: Only in Workspace and only if you know the metric you want.
- Applying a segment to a metric: Only in Workspace and only if you know the metric you want.
- [In my opinion], initial set up is horrendous.
- Editing an emailed report is hard to find.
Adobe Analytics - Reliable Enterprise Solution
- We setup very specific segments to figure out which customer segments are responding better for specific campaigns.
- Adobe Analytics can track customers across multiple sites using customer IDs, which are very useful.
- Its data visualization capacity is very strong.
- There is no built-in bot traffic filtering functionality so we had to manually build a segment for that.
- It would be nice if there is a dynamic alert for an unusual data patterns
- Adobe Analytics helps us to measure exact number of customer conversions on the website and calculate ROIs from the campaign
- Adobe Analytics can easily identify which campaigns are more effective than other campaigns - which led to shut down ineffective campaigns
- Digital Campaign Reporting
- Website Behavior Analysis
- Website Testing
- Input for predictive modeling on business performances
- Finding out patterns of bots
- Digital Marketing Attribution
- User Behavior Research for multiple customer segments
- Product Features
- Product Usability
- Product Reputation
- Implemented in-house
- Budget issues
- Online training
- in-person training
- Segmentation
- Data Visualization
- Importing data from another systems
Adobe SiteCatalyst: Great software, difficult learning curve
- Provides highly detailed reports on very specific metrics.
- Reports are very easy to share and understand.
- Able to assign customizable measurement perimeters.
- Identify poor performing web pages.
- Track success of digital marketing campaigns.
- Learning how to use SiteCatalyst is quite difficult.
- Initial implementation of software is challenging.
- Support is less than helpful in most cases.
- We are able to track traffic coming into our websites based on traditional marketing devices such as billboards. This offers us the ability to calculate the ROI of a web URL, which has proven to be valuable.
- Monitor and manage traffic on our public facing websites.
- Track digital campaign performance.
- Identify performance issues with individual web pages.
- Vendor implemented
- Implemented in-house
- In-person training
- Self-taught
Follow-up training is too expensive.
- Not to my knowledge
Adobe Analytics/SiteCatalyst Review
- Supports custom implementations.
- Intuitive reporting interface.
- Ability to "slice and dice" data elements and metrics in multiple ways.
- Legacy implementations (prior to tag management and context data variables/processing rules) can be difficult.
- Inability to correlate "click tracking" with "page load tracking" data.
- Dashboard reporting limited in the amount of data that can be displayed.
- Report Builder Excel interface is clunky and limited in what it can do.
- Formatting of reporting exported to Excel.
- Ability to see user flows through processes.
- Measurement and reporting of web traffic.
- Implemented in-house
- Don't know
- Online training
- In-person training
- Self-taught
- Data feeds into offline databases.
Powerful platform with extensive functionality and strong integrations to other products.
- Adobe SiteCatalyst does a good job at providing a platform for collecting website behavioral data. It has many variables that can be used and can be adapted to meet many business needs.
- Adobe SiteCatalyst does not do a great job at tracking online marketing campaigns. It does not have great multi-visit campaign attribution or statistical modeling built-in
- Adobe SiteCatalyst does not do well at providing segment comparisons, which require an add-on product (Adobe Discover).
- Adobe SiteCatalyst does not provide Pathing capabilities across multiple visits.
- Adobe SiteCatalyst derives its ROI from improvements made to the website and conversion rate increases that can be attributed directly to use of SiteCatalyst.
- Adobe SiteCatalyst is used to provide directional guidance for improving websites. Using data collected about website use, web analysts can suggest website improvements that will improve conversion rates.
- Vendor implemented
- Implemented in-house
- Professional services company
- Online training
- In-person training
- Self-taught
- E-mail tools like ExactTarget, Responsys
- CRM tools like Salesforce.com
- Marketing Automation tools like Eloqua & Marketo
- Voice of Customer tools like OpinionLab and Foresee Results
- Customer experience tools like Tealeaf and ClickTale