What users are saying about

12mass

6 Ratings

Sendible

18 Ratings

12mass

6 Ratings
Score 1 out of 101

Sendible

18 Ratings
Score 6.9 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.

Sendible

If you are looking to this product to gather press release hits, look somewhere else. If you want a simple one stop shop to accessing your social media over various forums, Sendible is great. Especially for a business I work for (large corporation with resort, spa, golf, restaurants); it can be crazy having to access so many different places to respond. One stop is the way to go

Feature Rating Comparison

Listening/monitoring

12mass
Sendible
2.8
Boolean keyword searches
12mass
Sendible
1.0
Filtering out noise/spam
12mass
Sendible
1.0
Sentiment analysis
12mass
Sendible
1.0
Broad channel coverage
12mass
Sendible
8.0

Publishing

12mass
Sendible
7.5
Content planning and scheduling
12mass
Sendible
7.0
Audience targeting
12mass
Sendible
7.8
Content optimization
12mass
Sendible
7.0
Workflow management
12mass
Sendible
8.0

Engagement

12mass
Sendible
4.0
Automated routing and prioritization
12mass
Sendible
7.0
Customer interaction histories
12mass
Sendible
1.0
Bulk actions
12mass
Sendible
4.0

Marketing

12mass
Sendible
4.5
Lead generation
12mass
Sendible
8.0
Content marketing
12mass
Sendible
8.0
Paid media management
12mass
Sendible
1.0
Campaigns and promotions
12mass
Sendible
1.0

Channel coverage/integration

12mass
Sendible
10.0
Twitter
12mass
Sendible
10.0
Facebook
12mass
Sendible
10.0
LinkedIn
12mass
Sendible
10.0
Google+
12mass
Sendible
10.0
Pinterest
12mass
Sendible
10.0

Reporting/analytics

12mass
Sendible
7.7
Campaign success analytics
12mass
Sendible
8.0
Real-time tracking
12mass
Sendible
8.0
Competitor analysis
12mass
Sendible
7.0

Account management

12mass
Sendible
9.0
Role-based user permissions & privileges
12mass
Sendible
10.0
Mobile access
12mass
Sendible
8.0

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
  • Scheduling ads to run at specific high traffic times during the day.
  • Scheduling postings for events at particular times.
  • Categorizing all of our postings into one forum that can easily be checked and utilized as well as marking if we have responded to the inquiry/post.

Cons

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
  • Slow to load.
  • User guide and help function were really poor, and live support never seemed available in UK office hours. It's pretty intuitive but there's no help.
  • Connection to LinkedIn didn't seem to work.
  • Really struggled to identify a single benefit of using this over simply working with platforms directly. Yes, there were a couple more metrics visible, but it just didn't give business benefits.

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
Sendible8.0
Based on 4 answers
It's served me well in the past, I would want to have it as a tool in my arsenal in the future

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No score
No answers yet
No answers on this topic

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No score
No answers yet
No answers on this topic

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
No score
No answers yet
No answers on this topic

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
You get what you pay for, Vocus is crazy expensive and most smaller businesses do not need this type of reporting

Return on Investment

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
  • Engaging with new users has been excellent
  • Increased online brand awareness but we've engaged with other platforms as well, such as Trip Advisor, tough to say which can be the actual result
  • Increased online rating scores with various forums

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Sendible

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details