What users are saying about

12mass

6 Ratings

Sendible

19 Ratings

12mass

6 Ratings
Score 1 out of 101

Sendible

19 Ratings
Score 7 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
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Sendible

If you are looking to this product to gather press release hits, look somewhere else. If you want a simple one stop shop to accessing your social media over various forums, Sendible is great. Especially for a business I work for (large corporation with resort, spa, golf, restaurants); it can be crazy having to access so many different places to respond. One stop is the way to go
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Feature Rating Comparison

Listening/monitoring

12mass
Sendible
2.8
Boolean keyword searches
12mass
Sendible
1.0
Filtering out noise/spam
12mass
Sendible
1.0
Sentiment analysis
12mass
Sendible
1.0
Broad channel coverage
12mass
Sendible
8.0

Publishing

12mass
Sendible
7.4
Content planning and scheduling
12mass
Sendible
7.0
Audience targeting
12mass
Sendible
7.8
Content optimization
12mass
Sendible
7.0
Workflow management
12mass
Sendible
8.0

Engagement

12mass
Sendible
4.0
Automated routing and prioritization
12mass
Sendible
7.0
Customer interaction histories
12mass
Sendible
1.0
Bulk actions
12mass
Sendible
4.0

Marketing

12mass
Sendible
4.5
Lead generation
12mass
Sendible
8.0
Content marketing
12mass
Sendible
8.0
Paid media management
12mass
Sendible
1.0
Campaigns and promotions
12mass
Sendible
1.0

Channel coverage/integration

12mass
Sendible
10.0
Twitter
12mass
Sendible
10.0
Facebook
12mass
Sendible
10.0
LinkedIn
12mass
Sendible
10.0
Google+
12mass
Sendible
10.0
Pinterest
12mass
Sendible
10.0

Reporting/analytics

12mass
Sendible
7.7
Campaign success analytics
12mass
Sendible
8.0
Real-time tracking
12mass
Sendible
8.0
Competitor analysis
12mass
Sendible
7.0

Account management

12mass
Sendible
9.0
Role-based user permissions & privileges
12mass
Sendible
10.0
Mobile access
12mass
Sendible
8.0

Pros

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
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  • User experience - I have always found Sendible to be easy to understand and use.
  • Innovative - our team needed a solution for Pinterest badly -- no other tools were integrated with it but we needed to be able to schedule pins in advance. Sendible offered one of the first Pinterest solutions in the space.
  • Customer Service - over a few years we had meaningful contact with the customer care team and they were always prompt and helpful.
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Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
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  • The one area I remember thinking could use improvement was in the user account settings, it's the only section I thought could be a little clearer.
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Likelihood to Renew

12mass8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
No photo available
Sendible8.0
Based on 4 answers
You guys are quick to answer when i need help and offer a solid platform. That should be enough for anyone to see the value in using the platform.
Scott Guttenberger profile photo

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
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No score
No answers yet
No answers on this topic

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
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No score
No answers yet
No answers on this topic

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
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No score
No answers yet
No answers on this topic

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
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You get what you pay for, Vocus is crazy expensive and most smaller businesses do not need this type of reporting
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Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
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  • Its hard to tell the ROI from Sendible. However that does not mean it is useless to my company. We find and utilize the value every day. Without it some of our product offering would be an all day task to complete.
Scott Guttenberger profile photo

Screenshots

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Sendible

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details