What users are saying about
6 Ratings
20 Ratings
6 Ratings
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Score 1 out of 101
20 Ratings
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Score 7.5 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
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Sendible

The interface is very user-friendly so this product is great for those who are necessarily tech-savvy. Similarly, Sendible is great when you are working with multiple writers/team members. It's easy to communicate, approve/reject/schedule content, and visualize when/where content is going out. While I would say that Sendible is not the perfect tool, it is the best one for us right now.Sendible is not a login-replacement. You cannot use Sendible to avoid signing into Facebook (or what have you). It is difficult to get a grasp on where messages/comments are coming from in the inbox. I still respond to all of those in Facebook proper. Sendible is not great for those who work in report-focused companies. As of now, they are limited in what you can do in your reports and there are much more effective reporting platforms out there, so if you are looking for an all-in-one product, this may not be it
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Feature Rating Comparison

Listening/monitoring

12mass
Sendible
7.3
Boolean keyword searches
12mass
Sendible
9.0
Filtering out noise/spam
12mass
Sendible
3.0
Sentiment analysis
12mass
Sendible
9.0
Broad channel coverage
12mass
Sendible
8.0

Publishing

12mass
Sendible
7.9
Content planning and scheduling
12mass
Sendible
8.8
Audience targeting
12mass
Sendible
7.0
Content optimization
12mass
Sendible
6.5
Workflow management
12mass
Sendible
9.3

Engagement

12mass
Sendible
8.4
Automated routing and prioritization
12mass
Sendible
8.3
Customer interaction histories
12mass
Sendible
9.0
Bulk actions
12mass
Sendible
8.0

Marketing

12mass
Sendible
4.7
Lead generation
12mass
Sendible
8.0
Content marketing
12mass
Sendible
8.8
Paid media management
12mass
Sendible
1.0
Campaigns and promotions
12mass
Sendible
1.0

Channel coverage/integration

12mass
Sendible
9.3
Twitter
12mass
Sendible
10.0
Facebook
12mass
Sendible
9.5
LinkedIn
12mass
Sendible
9.0
Google+
12mass
Sendible
9.0
Instagram
12mass
Sendible
8.7
Pinterest
12mass
Sendible
10.0
YouTube
12mass
Sendible
9.0

Reporting/analytics

12mass
Sendible
7.4
Campaign success analytics
12mass
Sendible
6.7
Real-time tracking
12mass
Sendible
8.3
Competitor analysis
12mass
Sendible
7.0

Account management

12mass
Sendible
9.4
Role-based user permissions & privileges
12mass
Sendible
9.7
Mobile access
12mass
Sendible
9.0

Pros

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
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  • Scheduling ads to run at specific high traffic times during the day.
  • Scheduling postings for events at particular times.
  • Categorizing all of our postings into one forum that can easily be checked and utilized as well as marking if we have responded to the inquiry/post.
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Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
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  • The one area I remember thinking could use improvement was in the user account settings, it's the only section I thought could be a little clearer.
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Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
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Sendible8.0
Based on 4 answers
It's served me well in the past, I would want to have it as a tool in my arsenal in the future
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Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
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No score
No answers yet
No answers on this topic

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
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No score
No answers yet
No answers on this topic

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
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No score
No answers yet
No answers on this topic

Alternatives Considered

Hootsuite is great in managing multiple platforms but it's not exactly a conversation tool. I would say Hootsuite for management, 12mass for engagement.
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We used a combination of Hootsuite and Sendible. Sendible allowed us to fill holes that Hootsuite could not provide coverage for at the time
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Return on Investment

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
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  • Engaging with new users has been excellent
  • Increased online brand awareness but we've engaged with other platforms as well, such as Trip Advisor, tough to say which can be the actual result
  • Increased online rating scores with various forums
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Screenshots

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Sendible

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details