What users are saying about
6 Ratings
21 Ratings
6 Ratings
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Score 1 out of 101
21 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.4 out of 101

Likelihood to Recommend

12mass

It's best used in customer service, esp for those encountering similar interactions from time to time. Also, you can totally use it to seek opinions from relevant users on a matter regarding your business, the tool is perfect for engaging and crowd-sourcing.
No photo available

Sendible

We LOVE SENDIBLE!! In addition to their awesome customer support, Sendible's platform has saved our company time in scheduling out posts (either one at at time or in bulk); is easy to collaborate with your team and find relevant useful content. If you are an agency, they also have a white label version available which is pretty cost-effective.
Lee'Ann Burgess profile photo

Feature Rating Comparison

Listening/monitoring

12mass
Sendible
7.3
Boolean keyword searches
12mass
Sendible
9.0
Filtering out noise/spam
12mass
Sendible
3.0
Sentiment analysis
12mass
Sendible
9.0
Broad channel coverage
12mass
Sendible
8.0

Publishing

12mass
Sendible
7.9
Content planning and scheduling
12mass
Sendible
8.8
Audience targeting
12mass
Sendible
7.0
Content optimization
12mass
Sendible
6.5
Workflow management
12mass
Sendible
9.3

Engagement

12mass
Sendible
8.5
Automated routing and prioritization
12mass
Sendible
8.4
Customer interaction histories
12mass
Sendible
9.0
Bulk actions
12mass
Sendible
8.0

Marketing

12mass
Sendible
4.7
Lead generation
12mass
Sendible
8.0
Content marketing
12mass
Sendible
8.8
Paid media management
12mass
Sendible
1.0
Campaigns and promotions
12mass
Sendible
1.0

Channel coverage/integration

12mass
Sendible
9.3
Twitter
12mass
Sendible
10.0
Facebook
12mass
Sendible
9.5
LinkedIn
12mass
Sendible
9.0
Google+
12mass
Sendible
9.0
Instagram
12mass
Sendible
8.7
Pinterest
12mass
Sendible
10.0
YouTube
12mass
Sendible
9.0

Reporting/analytics

12mass
Sendible
7.4
Campaign success analytics
12mass
Sendible
6.7
Real-time tracking
12mass
Sendible
8.3
Competitor analysis
12mass
Sendible
7.0

Account management

12mass
Sendible
9.4
Role-based user permissions & privileges
12mass
Sendible
9.7
Mobile access
12mass
Sendible
9.0

Pros

12mass

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
No photo available

Sendible

  • Easy to schedule and post to all of your social media platforms.
  • Customer support is very accommodating and always there to help. I have never had an issue with reaching someone whether it was for a quick question or to demo other features.
  • They have an awesome affiliate program (example: I earned over $600 from one company clicking through an signing up from my affiliate link - yay!)
  • Compared to other social media platforms, Sendible has been the most robust with features and ease of use.
  • They are always making advances and upgrades to their service offerings to better meet the needs of their customers.
Lee'Ann Burgess profile photo

Cons

12mass

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
No photo available

Sendible

  • They could work more on their reporting and analytics as they are quite limited compared to other platforms
No photo available

Likelihood to Renew

12mass

12mass 8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
No photo available

Sendible

Sendible 8.0
Based on 4 answers
If I am given a larger budget to work with then I'd like a program that tracks and collects my PR hits, as well as sends me important info to respond to. I realy like the way New Brand Analytics tracks my Trip Advisor,etc ratings
No photo available

Usability

12mass

12mass 8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No photo available

Sendible

No score
No answers yet
No answers on this topic

Support

12mass

12mass 8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No photo available

Sendible

No score
No answers yet
No answers on this topic

Implementation

12mass

12mass 8.2
Based on 1 answer
see the tutorials on you tube. that helps
No photo available

Sendible

No score
No answers yet
No answers on this topic

Alternatives Considered

12mass

Hootsuite is great in managing multiple platforms but it's not exactly a conversation tool. I would say Hootsuite for management, 12mass for engagement.
No photo available

Sendible

You get what you pay for, Vocus is crazy expensive and most smaller businesses do not need this type of reporting
No photo available

Return on Investment

12mass

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
No photo available

Sendible

  • Reduced cost as it is cheaper than many of its competitors
  • Allowed us to reduce overhead and time wasted in content review and approvals
No photo available

Screenshots

Pricing Details

12mass

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Sendible

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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