What users are saying about
14 Ratings
23 Ratings
14 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.3 out of 100
23 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.3 out of 100

Feature Set Ratings

    Email & Online Marketing

    9.6

    360 Campaigner

    96%

    Listrak

    Feature Set Not Supported
    N/A
    360 Campaigner ranks higher in 9/9 features

    WYSIWYG email editor

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Dynamic content

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Ability to test dynamic content

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Landing pages

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    A/B testing

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Mobile optimization

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Email deliverability reporting

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    List management

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Triggered drip sequences

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Lead Management

    9.8

    360 Campaigner

    98%

    Listrak

    Feature Set Not Supported
    N/A
    360 Campaigner ranks higher in 4/4 features

    Lead nurturing

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Lead scoring and grading

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Data quality management

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Automated sales alerts and tasks

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Campaign Management

    9.5

    360 Campaigner

    95%

    Listrak

    Feature Set Not Supported
    N/A
    360 Campaigner ranks higher in 2/2 features

    Calendaring

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Event/webinar marketing

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Social Media Marketing

    10.0

    360 Campaigner

    100%

    Listrak

    Feature Set Not Supported
    N/A
    360 Campaigner ranks higher in 2/2 features

    Social sharing and campaigns

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Social profile integration

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Reporting & Analytics

    9.3

    360 Campaigner

    93%

    Listrak

    Feature Set Not Supported
    N/A
    360 Campaigner ranks higher in 3/3 features

    Dashboards

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Standard reports

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Custom reports

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Platform & Infrastructure

    9.3

    360 Campaigner

    93%

    Listrak

    Feature Set Not Supported
    N/A
    360 Campaigner ranks higher in 6/6 features

    API

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Role-based workflow & approvals

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Customizability

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Integration with Salesforce.com

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Integration with SugarCRM

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Attribute Ratings

    • 360 Campaigner is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    10.0

    360 Campaigner

    100%
    1 Rating
    7.1

    Listrak

    71%
    10 Ratings

    Likelihood to Recommend

    360 Campaigner

    360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
    Read full review

    Listrak

    It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends. If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.
    Read full review

    Pros

    360 Campaigner

    • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
    • 360 Campaigner supports email marketing and delivery tracking.
    • Mobile optimization is another marketing solution.
    Read full review

    Listrak

    • Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
    • Importing and exporting lists is very self explanatory and easy to manage.
    • The main dash has a great overview of your most recent messages and metrics.
    Read full review

    Cons

    360 Campaigner

    • No mobile application for 360 Campaigner.
    • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
    • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
    Read full review

    Listrak

    • It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
    • Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)
    Read full review

    Pricing Details

    360 Campaigner

    Starting Price

    $90 upto 10000 emails

    Editions & Modules

    360 Campaigner editions and modules pricing
    EditionModules
    Starter$901
    Genius$2492
    Explorer$1,4993
    Champion$1,6994

    Footnotes

    1. upto 10000 emails
    2. up to 10000 emails, 30000 Nurture emails
    3. up to 10000 emails & Contacts
    4. up to 10000 emails & Contacts, 30000 Nurture emails

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    For additional tiers of emails, contacts and nurturing credits under each plan.

    Listrak

    Starting Price

    Editions & Modules

    Listrak editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Alternatives Considered

      360 Campaigner

      360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
      Read full review

      Listrak

      The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.
      Read full review

      Return on Investment

      360 Campaigner

      • Email marketing brings more clients on board, making us have huge sales.
      • Lead management increases the customer loyalty and the brand reputation.
      • The sales volume exceeds the cost of installing 360 Campaigner.
      Read full review

      Listrak

      • Increasing our awareness of effective marketing email campaigns
      • Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.
      Read full review

      Screenshots

      Add comparison