What users are saying about
12 Ratings
19 Ratings
12 Ratings
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Score 9.8 out of 100
19 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Jessica Bwire | TrustRadius Reviewer

Listrak

It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends.If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.
Steffany Winkelmann | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

360 Campaigner
9.6
Listrak
WYSIWYG email editor
360 Campaigner
10.0
Listrak
Dynamic content
360 Campaigner
9.0
Listrak
Ability to test dynamic content
360 Campaigner
10.0
Listrak
Landing pages
360 Campaigner
10.0
Listrak
A/B testing
360 Campaigner
9.0
Listrak
Mobile optimization
360 Campaigner
10.0
Listrak
Email deliverability reporting
360 Campaigner
9.0
Listrak
List management
360 Campaigner
9.0
Listrak
Triggered drip sequences
360 Campaigner
10.0
Listrak

Lead Management

360 Campaigner
9.8
Listrak
Lead nurturing
360 Campaigner
10.0
Listrak
Lead scoring and grading
360 Campaigner
10.0
Listrak
Data quality management
360 Campaigner
10.0
Listrak
Automated sales alerts and tasks
360 Campaigner
9.0
Listrak

Campaign Management

360 Campaigner
9.5
Listrak
Calendaring
360 Campaigner
9.0
Listrak
Event/webinar marketing
360 Campaigner
10.0
Listrak

Social Media Marketing

360 Campaigner
10.0
Listrak
Social sharing and campaigns
360 Campaigner
10.0
Listrak
Social profile integration
360 Campaigner
10.0
Listrak

Reporting & Analytics

360 Campaigner
9.3
Listrak
Dashboards
360 Campaigner
9.0
Listrak
Standard reports
360 Campaigner
10.0
Listrak
Custom reports
360 Campaigner
9.0
Listrak

Platform & Infrastructure

360 Campaigner
9.3
Listrak
API
360 Campaigner
9.0
Listrak
Role-based workflow & approvals
360 Campaigner
9.0
Listrak
Customizability
360 Campaigner
10.0
Listrak
Integration with Salesforce.com
360 Campaigner
9.0
Listrak
Integration with Microsoft Dynamics CRM
360 Campaigner
9.0
Listrak
Integration with SugarCRM
360 Campaigner
10.0
Listrak

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Jessica Bwire | TrustRadius Reviewer

Listrak

  • Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
  • Importing and exporting lists is very self explanatory and easy to manage.
  • The main dash has a great overview of your most recent messages and metrics.
Anonymous | TrustRadius Reviewer

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Jessica Bwire | TrustRadius Reviewer

Listrak

  • It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
  • Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)
Taylor Patton | TrustRadius Reviewer

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Jessica Bwire | TrustRadius Reviewer

Listrak

The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.
shari hoenig | TrustRadius Reviewer

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Jessica Bwire | TrustRadius Reviewer

Listrak

  • Increasing our awareness of effective marketing email campaigns
  • Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

360 Campaigner

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

360 Campaigner Editions & Modules

Edition
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994
  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails
Additional Pricing Details
For additional tiers of emails, contacts and nurturing credits under each plan.

Listrak

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Listrak Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

360 Campaigner
10.0
Listrak
6.9

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