Likelihood to Recommend I would (and do) recommend 3BL Professional to any company/org trying to expand the reach of it's CR programs. Often communications is how we justify the budget for our program work (communications help us increase brand reputation, reach potential employees, reach investors and ESG analysts). The 3BL platform is an incredible way to get your impacts and initiatives out to the world so that people know about the incredible programs you're running. Would recommend for any CR/ESG/Sustainability team.
Read full review We are highly satisfied with this tool and according to me, it is favorable in all aspects for the people that want to strengthen their links with the Publics either internal or external. It has the capability to manage relations and disseminates information to the business community. But it is not suitable when it comes to reports and its customer service.
Read full review Pros sourcing and amplifying relevant content across a large network critically assessing current industry trends and determining the best plan for our campaigns and content professionally managing out content, drafting mock-ups and promoting articles in a timely manner Read full review Proofing - Business Wire proofs every single release with great precision, and calls you to let you know if they think anything looks like it might be a typo. They are extremely thorough and also check with you about the way you want images or video laid out with the release so that the final presentation is perfect. Customer Service - Business Wire has some of the best customer service I've ever experienced. They are available 24 hours a day, and always have someone manning the phones to answer your questions, proof releases, and make sure your release gets across the wire at the right time. Interface - The Business Wire site is very easy to use, and saves previously used information and images like logos. This is standard for most wire services, but Business Wire does a good job as well. Reach - BW reaches a very wide range of outlets, and its relationships with VentureBeat, Yahoo! and MarketWatch are great. Clients really appreciate seeing their releases in those publications. Read full review Cons Could use detailed description of difference between page views and impressions and how these are differently experienced by people who could see the content on various channels It would help to know a ballpark figure of impressions served up by Reuters, AP and other services that pickup 3BL content It would help if quarterly reporting could track with our fiscal year quarters instead of calendar year quarters Read full review There have been a few times when a minor grammatical error has slipped by myself as well as the copy editors but it's very rare for this to happen. The cost can get a bit high if your press release is long (as price is partially dictated by length) or if you want to add a logo, image, infographic, etc. Read full review Likelihood to Renew It's the best service we have used. We have tried a competitor and everyone prefers Business Wire.
Read full review Usability I gave it this rating because the Business Wire website is very user-friendly. Being able to navigate the platform on my own without technical assistance made it possible for me to quickly and easily submit news release distributions, which can be critical at times, such as during hurricane season when we need to get information out to the news media and our customers quickly.
Cindy Arco Public Relations Manager, Florida Region
Read full review Support Rating The team members are very quick to respond and do their absolute best to help resolve issues quickly. I also like that I can have one of them proofread my press releases before they are distributed. It always helps to have another set of eyes on the content. There have been a few times that they've caught an error that nobody else did so it's worth the extra couple minutes that it takes!
Read full review Implementation Rating Business Wire is very easy to implement. This isn't a requirement, but it's recommended that you begin to set up saved distributions for different clients so that you don't have to start over from scratch. Rather than doing all this work on the front end, you can just do it as you send out your first piece of news for each client.
Read full review Alternatives Considered I like both services very much, but I prefer the topics, trends, and companies that Business Wire prioritizes. I also like the resources that Business Wire offers such as the tools under the "education" tab.
PR Newswire doesn't quite offer the same resources. Overall, I prefer Business Wire over
PR Newswire . I have not tried other similar services.
Read full review Return on Investment A lot of staff time saved on PR which is not our expertise. Read full review Staying updated on business news in my team's industry Helps my team generate story ideas for our publication, allowing us to do our jobs more efficiently Read full review ScreenShots