What users are saying about
73 Ratings
4 Ratings
73 Ratings
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Score 7.3 out of 100
4 Ratings
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Score 10 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

Ezoic

As I said earlier, Ezoic is PROACTIVE. The account managers reach out to me to recommend changes. They're incredibly responsive when I have a question. I get answers in hours, not days.
Tim Carter | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.0
Ezoic
10.0
a/b experiment testing
AB Tasty
8.4
Ezoic
10.0
Split URL testing
AB Tasty
8.4
Ezoic
Multivariate testing
AB Tasty
8.0
Ezoic
10.0
Multi-page/funnel testing
AB Tasty
7.4
Ezoic
Mobile app testing
AB Tasty
7.6
Ezoic
Visual / WYSIWYG editor
AB Tasty
7.8
Ezoic
Advanced code editor
AB Tasty
8.2
Ezoic
Page surveys
AB Tasty
7.3
Ezoic
Preview mode
AB Tasty
8.0
Ezoic
10.0
Experiment scheduler
AB Tasty
8.2
Ezoic
Client-side tests
AB Tasty
8.9
Ezoic
Mutually exclusive tests
AB Tasty
8.2
Ezoic
Cross-browser testing
AB Tasty
Ezoic
10.0
Test significance
AB Tasty
Ezoic
10.0
Visitor recordings
AB Tasty
Ezoic
10.0
Dynamic experiment activation
AB Tasty
Ezoic
10.0

Audience Segmentation & Targeting

AB Tasty
8.5
Ezoic
Standard visitor segmentation
AB Tasty
8.4
Ezoic
Behavioral visitor segmentation
AB Tasty
8.4
Ezoic
Traffic allocation control
AB Tasty
8.6
Ezoic
Website personalization
AB Tasty
8.6
Ezoic

Results and Analysis

AB Tasty
7.6
Ezoic
10.0
Heatmap tool
AB Tasty
6.4
Ezoic
Click analytics
AB Tasty
7.9
Ezoic
10.0
Scroll maps
AB Tasty
7.8
Ezoic
Conversion tracking
AB Tasty
7.9
Ezoic
Goal tracking
AB Tasty
7.8
Ezoic
Test reporting
AB Tasty
8.0
Ezoic
Results segmentation
AB Tasty
7.2
Ezoic
Experiments results dashboard
AB Tasty
7.7
Ezoic
10.0

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

Ezoic

No answers on this topic

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

Ezoic

No answers on this topic

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

Ezoic

No score
No answers yet
No answers on this topic

Support Rating

AB Tasty

AB Tasty 7.3
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Halima Satheya | TrustRadius Reviewer

Ezoic

No score
No answers yet
No answers on this topic

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

Ezoic

Ezoic has proven more powerful than others in the space, adaptable to our needs and growing along with us as a publisher
Robert Diamond | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

Ezoic

No answers on this topic

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

AB Tasty Editions & Modules

Additional Pricing Details

Ezoic

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Ezoic Editions & Modules

Edition
PersonalFree1
Professionalfree2
Expert20% of Ad Revenue3
Enterprise$4994
  1. No Ad, limited features
  2. Ad at Bottom of Page, all features
  3. No Ad, all features
  4. per Month (No Ad, all features)
Additional Pricing Details

Rating Summary

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