AB Tasty vs. Frosmo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AB Tasty
Score 7.9 out of 10
Mid-Size Companies (51-1,000 employees)
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.N/A
Frosmo
Score 7.0 out of 10
N/A
Frosmo includes tools for precise user segmentation with various rules and combinations that can cover any requirements (and customization options as well), MVT testing with a special control group method, full website personalization without any work from the IT deparment, conversion tracking, conversion optimization, as well as targeting and re-targeting via ad campaigns, that are created within the product, using the same user segments. Integration via JavaScript.N/A
Pricing
AB TastyFrosmo
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AB TastyFrosmo
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AB TastyFrosmo
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
AB Tasty
8.8
21 Ratings
5% above category average
Frosmo
7.5
1 Ratings
11% below category average
a/b experiment testing9.121 Ratings7.01 Ratings
Split URL testing9.114 Ratings8.01 Ratings
Multivariate testing8.918 Ratings7.01 Ratings
Multi-page/funnel testing8.615 Ratings7.01 Ratings
Mobile app testing7.94 Ratings7.01 Ratings
Test significance10.01 Ratings7.01 Ratings
Visual / WYSIWYG editor9.717 Ratings8.01 Ratings
Advanced code editor9.87 Ratings8.01 Ratings
Page surveys5.03 Ratings6.01 Ratings
Preview mode5.88 Ratings8.01 Ratings
Test duration calculator9.92 Ratings8.01 Ratings
Experiment scheduler9.95 Ratings7.01 Ratings
Client-side tests9.08 Ratings8.01 Ratings
Mutually exclusive tests10.03 Ratings8.01 Ratings
Cross-browser testing00 Ratings8.01 Ratings
Visitor recordings00 Ratings7.01 Ratings
Experiment workflow and approval00 Ratings8.01 Ratings
Dynamic experiment activation00 Ratings9.01 Ratings
Server-side tests00 Ratings7.01 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
AB Tasty
9.5
20 Ratings
9% above category average
Frosmo
7.5
1 Ratings
15% below category average
Standard visitor segmentation9.719 Ratings8.01 Ratings
Behavioral visitor segmentation9.317 Ratings7.01 Ratings
Traffic allocation control9.320 Ratings8.01 Ratings
Website personalization9.718 Ratings7.01 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
AB Tasty
8.5
21 Ratings
0% above category average
Frosmo
7.4
1 Ratings
14% below category average
Heatmap tool7.38 Ratings7.01 Ratings
Click analytics7.616 Ratings7.01 Ratings
Scroll maps8.58 Ratings7.01 Ratings
Conversion tracking9.120 Ratings8.01 Ratings
Goal tracking9.120 Ratings7.01 Ratings
Test reporting9.421 Ratings7.01 Ratings
Results segmentation7.619 Ratings8.01 Ratings
Experiments results dashboard9.58 Ratings8.01 Ratings
Form fill analysis00 Ratings8.01 Ratings
CSV export00 Ratings7.01 Ratings
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User Ratings
AB TastyFrosmo
Likelihood to Recommend
8.1
(52 ratings)
7.0
(1 ratings)
Likelihood to Renew
7.7
(8 ratings)
-
(0 ratings)
Support Rating
7.3
(2 ratings)
-
(0 ratings)
User Testimonials
AB TastyFrosmo
Likelihood to Recommend
AB Tasty
A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
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Frosmo Ltd
It was SO easy getting started. The fact that I was led through a step-by-step process when first joining was a GAME CHANGER. I have found it pretty easy to use for editing or creating email campaigns. It's good value for your buck!
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Pros
AB Tasty
  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
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Frosmo Ltd
  • The RSS Email Campaign feature.
  • It is simple, intuitive, and easy to use.
  • The templates they have to create a campaign are great.
  • Dashboard is easy to understand.
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Cons
AB Tasty
  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
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Frosmo Ltd
  • Importing contacts is still buggy.
  • Customers on the free plan have restricted access to customer service.
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Likelihood to Renew
AB Tasty
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
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Frosmo Ltd
No answers on this topic
Support Rating
AB Tasty
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
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Frosmo Ltd
No answers on this topic
Alternatives Considered
AB Tasty
We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
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Frosmo Ltd
No answers on this topic
Return on Investment
AB Tasty
  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
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Frosmo Ltd
  • It helps me reach out to prospective clients every day
Read full review
ScreenShots

AB Tasty Screenshots

Screenshot of Reports: Quickly interpret results with a robust reporting interfaceScreenshot of Dynamic Widget Library: Nudge visitors into actionScreenshot of AB Tasty Editor: Easy-to-use WYSIWYG editorScreenshot of Dashboard: Manage all your campaigns in one placeScreenshot of Targeting Criteria: Target specific user segments