AB Tasty vs. Picreel

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AB Tasty
Score 7.9 out of 10
Mid-Size Companies (51-1,000 employees)
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.N/A
Picreel
Score 9.1 out of 10
N/A
Automated marketing technology that provides an opportunity to extract value from abandoning visitors. Picreel is a solution that aims to make it easy to add exit Popups, website Overlays, onsite messages , nano bars & surveys to a website. It is based on automated customer capture technology called exit intent. Picreel is a marketing tool that helps in increasing site retention, reduce shopping cart abandonment,…
$0
Pricing
AB TastyPicreel
Editions & Modules
No answers on this topic
Free Plan
$0
5,000 visitors/month
Business Plan
$9.99
10,000 visitors/month
Offerings
Pricing Offerings
AB TastyPicreel
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Features
AB TastyPicreel
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
AB Tasty
8.8
21 Ratings
5% above category average
Picreel
-
Ratings
a/b experiment testing9.121 Ratings00 Ratings
Split URL testing9.114 Ratings00 Ratings
Multivariate testing8.918 Ratings00 Ratings
Multi-page/funnel testing8.615 Ratings00 Ratings
Mobile app testing7.94 Ratings00 Ratings
Test significance10.01 Ratings00 Ratings
Visual / WYSIWYG editor9.617 Ratings00 Ratings
Advanced code editor9.87 Ratings00 Ratings
Page surveys5.03 Ratings00 Ratings
Preview mode6.08 Ratings00 Ratings
Test duration calculator9.92 Ratings00 Ratings
Experiment scheduler9.95 Ratings00 Ratings
Client-side tests9.08 Ratings00 Ratings
Mutually exclusive tests10.03 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
AB Tasty
9.3
20 Ratings
7% above category average
Picreel
-
Ratings
Standard visitor segmentation9.619 Ratings00 Ratings
Behavioral visitor segmentation9.117 Ratings00 Ratings
Traffic allocation control9.120 Ratings00 Ratings
Website personalization9.618 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
AB Tasty
8.4
21 Ratings
1% below category average
Picreel
-
Ratings
Heatmap tool7.38 Ratings00 Ratings
Click analytics7.616 Ratings00 Ratings
Scroll maps8.58 Ratings00 Ratings
Conversion tracking9.120 Ratings00 Ratings
Goal tracking9.120 Ratings00 Ratings
Test reporting9.221 Ratings00 Ratings
Results segmentation7.519 Ratings00 Ratings
Experiments results dashboard9.38 Ratings00 Ratings
Best Alternatives
AB TastyPicreel
Small Businesses
Convert Experiences
Convert Experiences
Score 9.5 out of 10
Convert Experiences
Convert Experiences
Score 9.5 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 8.7 out of 10
Contentsquare
Contentsquare
Score 8.8 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 8.7 out of 10
Contentsquare
Contentsquare
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AB TastyPicreel
Likelihood to Recommend
8.2
(52 ratings)
9.1
(6 ratings)
Likelihood to Renew
7.7
(8 ratings)
-
(0 ratings)
Support Rating
7.3
(2 ratings)
-
(0 ratings)
User Testimonials
AB TastyPicreel
Likelihood to Recommend
AB Tasty
A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Read full review
Picreel
Onboarding and success managers are available only in some plans. I hope they offer a successful manager on every plan in the future.
Read full review
Pros
AB Tasty
  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Read full review
Picreel
  • The A/B testing feature is a godsend.
  • It has helped me determine what popup designs and copy work better to get results.
  • The huge number of templates sorted in various categories helps create amazing popups quickly.
Read full review
Cons
AB Tasty
  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Read full review
Picreel
  • A/B testing is good but the analytics and comparison feature when we A/B test the popups to check the campaign results need improvements.
  • As an e-commerce owner, leads are everything for our marketers to run campaigns and boost conversions. Picreel proved to be a great lead generation tool as we targeted website visitors with interactive pop ups at the right time. This helped us in reducing cart abandonment rates and we also witnessed an increase in our newsletter subscribers.
Read full review
Likelihood to Renew
AB Tasty
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Read full review
Picreel
No answers on this topic
Support Rating
AB Tasty
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Read full review
Picreel
No answers on this topic
Alternatives Considered
AB Tasty
We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Read full review
Picreel
Picreel is working fine for me as it is but could include the scope for a more detailed self-help guide or FAQ section. This would reduce my need to contact the customer service panel for issues that are slightly more complex.
Read full review
Return on Investment
AB Tasty
  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Read full review
Picreel
  • A positive is it helps me to boost my conversion rate on the website.
  • Needs to improve in dashboard
Read full review
ScreenShots

AB Tasty Screenshots

Screenshot of Reports: Quickly interpret results with a robust reporting interfaceScreenshot of Dynamic Widget Library: Nudge visitors into actionScreenshot of AB Tasty Editor: Easy-to-use WYSIWYG editorScreenshot of Dashboard: Manage all your campaigns in one placeScreenshot of Targeting Criteria: Target specific user segments

Picreel Screenshots

Screenshot of Picreel Popup BuilderScreenshot of Picreel : Template ExampleScreenshot of Analytics DashboardScreenshot of Popup Customization