Accredify provides verifiable data by enabling organizations with an end-to-end solution to create, issue and verify a digital twin of their physical documents that are tamper-proof and traceable back to the source.
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The Trade Desk
Score 9.0 out of 10
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The Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP).
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Pricing
Accredify
The Trade Desk
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Accredify
The Trade Desk
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Contact vendor for pricing information.
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More Pricing Information
Community Pulse
Accredify
The Trade Desk
Features
Accredify
The Trade Desk
Data Collection
Comparison of Data Collection features of Product A and Product B
Accredify
8.3
2 Ratings
2% above category average
The Trade Desk
-
Ratings
Collection of first-party data
6.62 Ratings
00 Ratings
Collection of third-party data
10.01 Ratings
00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
In our case, we decided to use accredify for the verification of our certificates. Currently, it is mainly being for contractual agreement, and it is still very new, but given the results from our tests and our issues, we believe accredify will do it well. Possibly the use could be expanded to HR and other departments. Time will tell.
After extensive research of DSP and DMP platforms in the market, our agency made the wise decision to license TTD's platform and develop a long-term partnership. TTD continues to innovate and offer cutting-edge media buying solutions, access to more audience data segments, and access to new and emerging media channels like CTV/OTT and digital-out-of-home. We couldn't be happier with TTD's technology and is one of the most advanced agency users of TTD is a key differentiator for our agency.
Reporting platform leaves a lot to be desired. Requires a lot of trial/error to pull exactly what you need to drive optimizations/learnings.
The "stop"/"continue bidding" feature for sitelists, devices, player sizes, etc is awful. When you set something up specifically, you should not have the AUTOMATIC option to serve beyond those parameters.
Trafficking video (VAST/VPAID) tags requires a manual insertion of a click URL. Completely redundant ask and is not provided by advertisers as that URL lives within the ad tag. Should not require multiple actions traffic a video tag.
Creative approval process (manual) doesn't seem necessary and is not a part of peers' platforms. There is no "pause/deactivate" feature for creative, you remove them or adjust the end date.
easy to understand dashboards and the self started ability to get going on your own terms. It's great to target niche groups across the world while still being able to report at a high level to C-suite. Wish it drove more conversions, but display can be a struggle there. Overall, would use it again.
We noted no issues with our limited interaction with support. The software operated just as expected and we found that we were able to navigate needs on our own. We understand that The Trade Desk offers excellent support, so we believe it will be a good resource to us in the future.
It does everything the rest of them do but better. Stop wasting time and money. Get started now to improve future opportunities and secure the data you have before it’s too late.
The Trade Desk is a much better product than AppNexus. Even though both products showed promise awhile back, AppNexus stopped innovating and The Trade Desk became specialists on data, cross site tracking and CTV inventory thus having a better and more unique product that actually adds value to your advertising efforts.
Fraud can be costly to detect, but with accredify it has changed.
If we can just avoid one case of document tampering and thereby avoid a legal suit or a fraud the costs of Accredify are already a good investment.
We have a good IS a team, but the implementation of new software and training of personnel afterward is always a costly thing. However, with Accredify we can focus on our own core competencies - that is for some of our colleagues a very nice change.
The good thing about having an agency account is The Trade Desk lets you add your markups to the client billing.
We had a very positive response from clients regarding their perceived ROI on their ad spend through The Trade Desk.
We did not have many national clients, mostly local dealerships, so it was difficult for them to allocate a lot of funds to display advertising, even though the ROI yield was acceptable.
