What users are saying about
10 Ratings
10 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

The Trade Desk

All programmatic buying of media online can be done in TheTradeDesk which is why we brought it in-house. The option to go into CTV and podcast environments is of future interest.We are able to launch campaigns faster in other platforms (DataXu, in particular) so if time is critical we do not start here. From a creative approval to meaningful spend in Day 1, TheTradeDesk is outperformed by DataXu.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

The Trade Desk
7.4
Collection of first-party data
The Trade Desk
7.4
Collection of third-party data
The Trade Desk
7.4
Access to Third-party Data Providers
The Trade Desk
7.4

Data Classification

The Trade Desk
7.2
Audience taxonomy
The Trade Desk
7.3
Tag Management
The Trade Desk
7.4
Data Analysis Dashboard
The Trade Desk
7.0

Ad Network Integration

The Trade Desk
6.7
Data Transfer
The Trade Desk
6.4
DSP integration
The Trade Desk
7.0

DMP Analytics

The Trade Desk
6.4
Campaign Analytics
The Trade Desk
6.4
Audience Analytics
The Trade Desk
6.4

Pros

The Trade Desk

  • Manage multiple client accounts for Display Advertising
  • Manage multiple clients' Display Advertising across an array of Display Platforms
  • We were also able to manage clients' Video and Native Advertising Campaigns
John Kobel | TrustRadius Reviewer

Cons

The Trade Desk

  • They are not very transparent in terms of margins and fees.
  • They need to get more video inventory, there is not enough.
  • The reporting they provide is a bit limited.
Gabriela Band | TrustRadius Reviewer

Alternatives Considered

The Trade Desk

The Trade Desk is not as focused on connected TV as AppNexus. Also, they are more open as AppNexus is mostly focused on building a walled garden, while The Trade Desk is focusing on making the internet more open. However, they lack the exclusive publishers that AppNexus have. Still, they are easier to use, cheaper and have better service.
Anonymous | TrustRadius Reviewer

Return on Investment

The Trade Desk

  • Positively impacting ability to delivery in-view KPI campaigns across ad types (display, high impact, preroll).
  • Slightly higher pricing structure requires a bit more conservative bidding in this platform compared to others.
  • The customer service has been top notch. Adding to the confidence in building a lasting partnership. Access to product betas and offering product feedback are of interest to our organization.
Anonymous | TrustRadius Reviewer

Pricing Details

The Trade Desk

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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