What users are saying about
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Likelihood to Recommend

The Trade Desk

All programmatic buying of media online can be done in TheTradeDesk which is why we brought it in-house. The option to go into CTV and podcast environments is of future interest.We are able to launch campaigns faster in other platforms (DataXu, in particular) so if time is critical we do not start here. From a creative approval to meaningful spend in Day 1, TheTradeDesk is outperformed by DataXu.
No photo available

Feature Rating Comparison

Data Collection

The Trade Desk
6.9
Collection of first-party data
The Trade Desk
6.5
Collection of third-party data
The Trade Desk
7.0
Access to Third-party Data Providers
The Trade Desk
7.2

Data Classification

The Trade Desk
7.0
Audience taxonomy
The Trade Desk
6.8
Tag Management
The Trade Desk
7.0
Data Analysis Dashboard
The Trade Desk
7.2

Ad Network Integration

The Trade Desk
6.8
Data Transfer
The Trade Desk
6.5
DSP integration
The Trade Desk
7.2

DMP Analytics

The Trade Desk
6.2
Campaign Analytics
The Trade Desk
6.3
Audience Analytics
The Trade Desk
6.0

Pros

The Trade Desk

  • Their technology is very good. We have gotten great results working with them.
  • They have vast coverage across the globe.
  • They are able to do cookie matching, vastly increasing the reach of the campaigns.
Gabriela Band profile photo

Cons

The Trade Desk

  • More data providers.
  • I would love to get faster support via email.
  • The platform is not very easy to use.
No photo available

Alternatives Considered

The Trade Desk

TradeDesk is more extensive like DBM compared to DX. Offers an easier building process with templates and being able to duplicate and share libraries at the partner level.I find TradeDesk clears at higher CPMs than the other platforms. Also tends to perform well for in-view like DBM, DataXu is the worst of the three for in-view performance.TradeDesk has quickly become the #1-#2 partner for us when we extend our reach in a campaign. Knowing we can deliver and perform at scale is something we value highly.
No photo available

Return on Investment

The Trade Desk

  • The Trade Desk has helped us get more budget from clients by delivering results.
  • It has allowed us to buy cheaper inventory than other online channels.
  • It has allowed us to not invest on our own DSP solution and use theirs.
Gabriela Band profile photo

Pricing Details

The Trade Desk

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Add comparison