Acumbamail vs. Listrak

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acumbamail
Score 8.4 out of 10
N/A
Acumbamail is an Email, SMS marketing, subscription forms management and landing page editor for marketing, boasting a team of English-speaking, dedicated technical support ready to help with campaign creation. The tool integrates with Analytics, Wordpress, Prestashop, and Facebook.
$22.29
per month
Listrak
Score 8.8 out of 10
N/A
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A
Pricing
AcumbamailListrak
Editions & Modules
Mailings - Basic
22€
per month up to 20,000 emails
Subscribers - Basic
34€
per month 2,500 subscribers
Mailings - Pro
61€
per month 20,000 emails
Subscribers - Pro
73€
per month 2,500 subscribers
Mailings - Enterprise (advanced optimization tools)
191€
per month 20,000 emails
Subscribers - Enterprise (advanced optimization tools)
203€
per month 2,500 subscribers
No answers on this topic
Offerings
Pricing Offerings
AcumbamailListrak
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details20% discount for annual pricing.
More Pricing Information
Community Pulse
AcumbamailListrak
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
AcumbamailListrak
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Acumbamail
8.2
1 Ratings
0% above category average
Listrak
-
Ratings
WYSIWYG email editor10.01 Ratings00 Ratings
Dynamic content10.01 Ratings00 Ratings
Ability to test dynamic content9.01 Ratings00 Ratings
Landing pages10.01 Ratings00 Ratings
A/B testing5.01 Ratings00 Ratings
Mobile optimization5.01 Ratings00 Ratings
Email deliverability reporting5.01 Ratings00 Ratings
List management10.01 Ratings00 Ratings
Triggered drip sequences10.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Acumbamail
8.3
1 Ratings
6% above category average
Listrak
-
Ratings
Dashboards9.01 Ratings00 Ratings
Standard reports9.01 Ratings00 Ratings
Custom reports7.01 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Acumbamail
9.0
1 Ratings
6% above category average
Listrak
-
Ratings
Email Accessibility Tools8.01 Ratings00 Ratings
Spelling and Grammar Check9.01 Ratings00 Ratings
Email Previews10.01 Ratings00 Ratings
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AcumbamailListrak
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User Ratings
AcumbamailListrak
Likelihood to Recommend
8.0
(1 ratings)
7.1
(10 ratings)
User Testimonials
AcumbamailListrak
Likelihood to Recommend
Acumbamail
Acumbamail is a newer email marketing tool that has plenty of room to grow, but they are off to a fantastic start. Setting up my first email list was super easy and intuitive. Creating broadcasts is straightforward, as are landing pages. And the automation flows that are built in are incredible. The biggest downside is some of the documentation being in Spanish. It's easy enough to translate but still slows you down. That said, I'm really looking forward to growing with Acumbamail!
Read full review
Listrak
It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends. If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.
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Pros
Acumbamail
  • Creating Landing Pages.
  • Built in Automations.
  • Email List Maintenance.
  • The email editor is simple to use and very intuitive.
Read full review
Listrak
  • Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
  • Importing and exporting lists is very self explanatory and easy to manage.
  • The main dash has a great overview of your most recent messages and metrics.
Read full review
Cons
Acumbamail
  • The online support is excellent, but the written support is sometimes in Spanish.
  • Setting up your account for better email deliverability takes some time.
  • It's a newer program, so there is definitely some room for improvement in the user interface.
Read full review
Listrak
  • It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
  • Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)
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Alternatives Considered
Acumbamail
Acumbamail is still in its infancy, so it's not fair to compare it to ConvertKit, which has been around for a while, but Acumbamail is very similar in its setup. In some ways, its automation look to be a lot more straightforward. I'm really hoping they'll be able to grow Acumbamail into a killer product!
Read full review
Listrak
The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.
Read full review
Return on Investment
Acumbamail
  • Still too early to tell, but down the road, the impact of having a good mailing list will be enormous!
Read full review
Listrak
  • Increasing our awareness of effective marketing email campaigns
  • Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.
Read full review
ScreenShots