AdDataExpress vs. Terapeak

When using tools like AdDataExpress, demographics are key when trying to identify new relationships. Being able to segment out the population by many demographic fields is absolutely necessary to try and optimize what we are spending. Trying to use this as a pure CRM is probably not the greatest idea, but using it in parallel with one would be good.

Incentivized

Terapeak makes sense for people looking to sell a lot of items or resellers. It does not make sense for people selling one-off items or individuals looking to simply spring clean. It is great for determining pricing, what to start auctions at, and figuring out a shipping/returns strategy (whether or not to offer free shipping, have the buyer pay shipping, and if you should have returns allowed.) I would not recommend it if you just want to move the item out of your house or if you do not care what price an item sells for.

Incentivized

• Provides email addresses - essential when doing cold email outreach.
• Provides agencies for each brand/company.
• Provides media spend for parent company and brand.

Incentivized

• Gives accurate comparable sold listings to determine pricing.
• Aggregates sales information well, so I do not need to scroll through pages of listings.
• Helps with determining shipping/whether to turn on free shipping or not.
• Helps with sourcing and deciding whether to pay up for certain items.

Incentivized

• Filtering is not optimal
• Integration with other products is not intuitive or even there
• Keeping data up to date automatically

Incentivized

• I wish I could use Terapeak outside of eBay. Why can't I use it with other platforms like Mercari, Poshmark, etc.?
• I don't like that I have to pay for this feature. Other selling platforms provide their sold information free of charge.
• It feels antiquated. I need to click through many menus and tabs to price items. I wish it would automatically move me through the pages, instead of making me fill out the information, then hit "next" or "enter."

Incentivized

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.

Incentivized

Terapeak can't be beaten for selling on eBay, because it is part and parcel with eBay. For comparable listings on other sites, I prefer Sellhound and Jungle Scout. I find that Webgility and Price2Spy are more helpful for SEO and getting to the top of Google's search results. I feel that I get more eyes on my products using other services when I am not specifically selling through eBay. But on eBay, Terapeak is the only service I will use.

Incentivized

• Expanded lead horizons
• Agencies provided for each company
• Efficiency of potential partners

Incentivized

• We have saved time by using Terapeak for pricing. We did not price our items up too much but made them competitive with the market.
• We made more money using Terapeak than we would have without it because we did not under-price items. Terapeak gave accurate comparable sold listings.
• One negative impact was simply the cost. It was about $20/month and was set up to auto-renew. We forgot to cancel our membership and accidentally paid for a service we weren't using.

Incentivized