Winmo

This is software that is very easy to use and has many useful tools to find new clients, speed up the search, and stay on top of everything new in the marketing industry. We have been able to focus on our projects and let the software find the clients.

If you are looking for specific information or a specific person within a company, Winmo is a great tool to find that information in a timely manner. Once you find the company you are looking for the information you need is usually only a few clicks away which is always helpful.

Winmo is best suited in the sponsorship, advertising, or marketing space to determine the best contacts to reach within their specific scope of work. It is mostly defined for traditional and digital media formats, out-of-home, alternative, or non-traditional formats are not well suited as roles are not often clearly defined internally.

If you're not heavily invested in outreach, but want to be aware of opportunities to pursue clients in a timely manner, this may help. Most of the details are publicly available, but Winmo does the research for you so you don't have to keep your ear to the ground as much. If you are part of an SDR team, you may not find it as valuable because you probably already know if there is a new hire at a target company.

Winmo is a great tool for any sales organization, especially if you are a small team covering a large territory. You can easily create custom company or contact lists for various target verticles. It is a great tool to make a small team operate like a big organization. Our company was small a few years ago and now more than doubling in size, it is still a great tool for us, to update old lists and to continue to have the most up to date information in our systems and to continue to enable us to grow and find new targets & markets. If you are in an industry where your clientele does not change often, not a lot of turnover, or is a small niche industry it is not the tool for you. If your organization focuses outside the US mainly then it isn't much help. However, it is very hard to not find some use case or value with the tool either way.

This tool is a great fit for companies and marketing teams whose target persona falls under marketing roles. The database was not deep info for other industries in terms of employees that showed up. I also found the pricing of the platform to be more expensive when compared to other similar tools out there.

Winmo has really provided value with the depth of account and agency information. The contact information is so important and they make it easy to find my role, who the decision-makers are. Their tracking of breaking media campaigns is a huge strength that we depend on. Winmo keeps us on top of key verticals.

I think this is a great tool for large and small businesses alike; particularly, speaking from my own experience, as a sole proprietor. At any given time, I'm juggling several tasks, and I commend any platform that can help to alleviate those pain points by taking some of the work off of my plate.

I’ve gotten a lead from Winmo that has turned into closed sales and more than paid for the annual subscription. Truly is a great tool and available on multiple platforms (laptop, mobile)

I love this service to find out a lot of research on a possible prospect/marketer, such as key decision makers, current agencies, media spend and breakdown and more. This has been a crucial tool for me in this area. I enjoy the curated daily emails, but I do feel they could be "faster." By faster, I mean the news is never the newest.

Winmo is well suited for advertising agencies and marketing service providers who have, or are looking to build, a proactive prospecting program to win new business. It is not well suited for agencies who rely on referrals or inbound leads.

Winmo is best suited when you know which company you are looking for, but are missing some information, including key contacts, agency relationships, and quarterly advertising budgets. Scenarios where it is less appropriate are when you already know which company/contact you are looking for, and you are merely looking for company info to provide context.

Winmo is well suited for a national seller responsible for large F500 brands and larger holding companies. Useful to understand those agency/client relationships as well as the best decision-makers to contact, particularly on the media/market side of the business. It is less suited for an SMB or regional seller using Winmo as a lead source. There are fewer smaller accounts and anyone who needs some sort of volume/scale in their outreach is going to have minimal value.

Winmo is a great resource for obtaining general information for companies (revenue, headquarters, etc.). It is also great for prospecting.

Great for sale intelligence and New Business Development.

Winmo is very well suited for traditional ad agencies and niche-specific agencies. Winmo has a great amount of information on reaching Fortune 500 consumer brands and provides the most insight on the executive movings and AOR opportunities for large B2C brands.

Winmo is less appropriate for digital agencies that only focus on a specific technology, such as Wordpress or Drupal. When searching for these terms on the Public RFPs list, you'll only find a small handful of opportunities to read about. Winmo is also less appropriate for B2B-focused companies.

Winmo is a great tool for staying up to date on the latest advertising, marketing, public relations, communications, digital landscape. It populates spending trends and actually makes predictions on when the best time is for sales executives to approach those specific people. It publishes original content and provides title and email information for prospects.

When you're an ad agency and prospecting for new business this is the tool for you. It allows you to get to the decision makers quickly and potentially be qualified for the pitch. Winmo has cut a lot of time in half by giving me information it would take days to get. They also have a good support system in case you have any issues.

Winmo is well suited to searching for brand contacts. For example, in my role, I reach out to different brands. I use the contacts and filter the results by the type of people I am looking to contact within the organization. Also, it is well suited for getting up to date information on brands that are changing leadership or just in general. I do not use the "alerts" "notes" and "saved searches" as much as I should.

Winmo is well-suited for sales representatives and business development professionals in marketing, advertising or media service companies. It is strictly a b2b product and should not be used as a replacement to a CRM. I don't think it would have great value to any other industries, as it has a strong focus on marketing and agency relationships.

Well suited for an ad agency looking for new business

WInmo is great if your team lacks a deep rolodex and needs assistance in finding the appropriate client and agency contacts. Winmo provides contact data which is up to date. It's a great tool for prospecting. If you have a set client list and no prospecting then Winmo may be a less useful tool.