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April 01, 2021
Winmo is the primary database and business intelligence tool used across Catapult New Business' portfolio of agency clients. It provides our team of Sales Directors the ability to quickly build targeted prospecting lists of decision-makers. Because of Winmo's ease of use, our sales reps spend more time prospecting and less time researching.
- Quickly identify key decision-makers at brands/companies, agencies, and ad-tech companies.
- Provide relevant and actionable data to better understand prospects.
- Data is accurate and current.
- There are some niche business segments where Winmo's data is not as robust.
October 30, 2019
Winmo is used across the entire sales department at my company. It's used as a prospecting tool, in order to find the main point of contract with purchasing power. It addresses the problem of not knowing who the exact person is, and/or the agency relationship that the client has, which will point the salesperson in the right direction to facilitate the sale.
- Provides the agency/client relationship, including which aspects of the budget (digital, OOH, print) that each agency controls.
- Shows what the advertising budget for each client is, broken across media format and which quarter the spend occurred in.
- Provides key updates for clients, including imminent campaigns and key account changes.
- Winmo could provide some prospecting triggers, including email notifications when accounts you follow experience contact turnover, new agencies, etc.
- Winmo could provide some "related companies," based on companies of interest to allow for categorical prospecting.
- A functionality that would be great would be the ability to export contact info directly to Salesforce
I work for a media company, and the entire sales department uses Winmo. There are a few different use cases when it comes to Winmo functionality at my company:
- Winmo Edge - used to understand upcoming campaigns and personnel changes at large companies.
- Understanding agency/client relationships and updates to those relationships.
- Finding the correct contacts at target client and agency accounts.
- Great insight into personnel changes and upcoming campaigns at major media spending accounts and agencies.
- Correct contact information at the agency and client level, often with email and phone numbers.
- Up-to-date agency/client relationships. Particularly valuable when a client hires/fires a new agency.
- Lack of depth among small and medium-sized accounts. Less value for local/regional sellers because most accounts are national brands.
- Not an exhaustive list of agency/client contacts on any given account. They do a good job of including C-Level and VP level but do not often include mid-level influencers and buyers.
It is being used by the research team and business development team.
- Collates and tracks media spend information for thousands of companies.
- Aggregates media news and announcements into a single place.
- With regard to media spending, it is sometimes misleading if the information presented is for the individual brand or the parent company.
- I would like to have more customizability of reports when performing searches. For example, the ability to pick specific columns.
November 28, 2017
Winmo was used by our business development team within the organization. Winmo was used as a lead information resource helping us to determine the correct people to reach out to at our target companies that we go after. We also leveraged Winmo for the daily insights feature and the Public RFPs search tool. When using Winmo, we specifically integrated it with SharpSpring CRM.
- Winmo provides up-to-date information on company executives leaving and joining Fortune 500 organizations.
- Winmo is updated by a team of humans that are accurately depicting insights based on the organizations that Winmo highlights in the daily recaps/insights section of the portal. This means the insights are more accurate and kept up-to-date compared to other data intelligence platforms.
- Winmo breaks down the media/ad spend for most companies, as well as information on company revenue and size. This is particularly helpful when evaluating whether a company falls into our ideal prospect profile.
- Winmo's contact information is not always accurate.
- There are a limited amount of verified contacts per company.
- Winmo is a great resource for traditional ad agencies, with most of the daily insights be catered towards opportunities to become an AOR for a big consumer brand. For digital-specific agencies like our company, this is less helpful.
September 15, 2017
I am the only member of the company who uses Winmo. Others have access to it, but I am the only one who utilizes it. I use Winmo to prospect companies that are considered vulnerable and contact the decision makers within that company. Winmo provides majority of the contact information needed for me to get my foot in the door. I have had a lot of success from this program and I highly suggest it.
- Provides contact information for companies
- Keeps up with current trends and vulnerable statuses
- Easy to navigate.
- User friendly.
- Sometimes the information is incorrect
- With the ever changing industry, sometimes information is out of date
- Lots of grammatical errors within Winmo's articles (not a big deal, but just a point).
September 14, 2017
Our sales team uses Winmo to look up information on different brands - media spend, contacts, location, etc. In addition, we use the filter quite a lot. This allows us to search brands by their location, social demographic and industry which is a vital part to what we do. Personally, I primarily use Winmo for pulling brand contacts.
- I love Winmo's filter feature. It's very easy to look up brands based on their social demographic, media spend, location or industry.
- The organization of brand contacts is great. It's easy to view the brand, company and the coordinating contacts. The names, emails, and other contact information of each person is listed in a way that is very easy to view.
- WinmoEdge is a fantastic feature. I get an email every morning that notes changes in the brand world.
- While the organization of brand contacts is great, sometimes the emails are missing or incorrect. If there was a way to better vet the contact information, that would be very helpful.
- I find that a lot of smaller brands missing. While the big money spenders are important, in my role I also do outreach to smaller brands. Adding more of these would be helpful!
Winmo is leveraged by the Business Development team at the agency I work for. It equips the business development team with key information including company headquarters and locations, agency and media relationships, lead contact information and a daily report with sales insights on specific companies. Winmo also allows the Business Development team to submit research requests for specific information that is not already provided on the platform.
- Easy to use interface and search feature.
- Winmo Talk community promotes engagement between users, allowing another source for information.
- Accurate contact information.
- Insights are often public information.
- Some companies lack contact details or don't provide contact details for key decision makers.
September 08, 2017
Our corporate sales department uses Winmo to help identify new prospects and keep tabs on the industry.
- Accurate and timely industry updates
- Detailed contact info for decision makers
- Too much information can be overwhelming
I successfully use Winmo in ordert to drive revenue. It's critical to connect with decision making clients. Winmo allows our team seamless access to a well informed up-to date database. Winmo gave our team direct access to the main decision makers which in turn drove incremental revenue in 2015.
I highly recommend Winmo.
I highly recommend Winmo.
- Lead generation
- Client access
- Agency Access
- Contact details
- Correct titles
- Updated contact details
- Match contacts to their accounts
September 11, 2018
I use Winmo to seek out opportunities for Marketing agency clients. Winmo quickly updates contacts and information in the marketing and advertising fields for many industries.
- Sales Intelligence
- Contact info
- List building and importing
- C-Level Contact info
- Lower level contact info.
- Some industries are lacking intelligence.
- Easier to notify Winmo of incorrect data when applicable.
September 19, 2017
Winmo is used by all those who touch business development and our supporting interns who constantly track account changes and industry information. We use Winmo for intelligence on pr, marketing, advertising agencies as well as big consumer brands. We often cross-reference Winmo to find contact and title information for potential prospects.
- Great for finding email addresses
- insider information on agency+brand parntership
- key personnel moves at agencies and brands
- Great job linking to and integrating outside info/sources (i.e., iSpot Tv)
- often times email addresses and titles are wrong/out-of-date
- Not all people are listed/available
- not all locations of different agencies are listed. I.e., They may have listings for the Detroit office but not Chicago
Winmo Scorecard Summary
Feature Scorecard Summary
What is Winmo?
Winmo is a sales intelligence solution that is a resource for advertiser-agency relationships and marketing decision-maker contact information. This solution includes personalized email alerts, lead recommendations and enhanced integrations to provide an all-in-one prospecting solution. According to the vendor, its intuitive user interface empowers users to pinpoint opportunities with advanced filters, uncover key decision-makers, and build customized prospect lists. The vendor’s value proposition is that Winmo enables sales and new business professionals to win more business with national brands and agencies.
Categories: Sales Enablement, Sales Intelligence
Winmo Screenshots
Winmo Integrations
Salesforce.com, LinkedIn, MOAT, Coloribus
Winmo Competitors
Data.com, InsideView, from Demandbase, Redbooks
Winmo Pricing
- Has featureFree Trial Available?Yes
- Does not have featureFree or Freemium Version Available?No
- Does not have featurePremium Consulting/Integration Services Available?No
- Entry-level set up fee?No
Winmo Support Options
| Free Version | Paid Version | |
|---|---|---|
| Phone | ||
| Live Chat | ||
| FAQ/Knowledgebase | ||
| Social Media | ||
| Video Tutorials / Webinar | ||
| Forum/Community |
Winmo Technical Details
| Deployment Types: | SaaS |
|---|---|
| Operating Systems: | Unspecified |
| Mobile Application: | No |
| Supported Countries: | United States, Canada |
| Supported Languages: | English |
Frequently Asked Questions
What are Winmo's top competitors?
What is Winmo's best feature?
Reviewers rate Advanced search highest, with a score of 9.5.
Who uses Winmo?
The most common users of Winmo are from Mid-size Companies and the Marketing & Advertising industry.