Overview
What is Winmo?
Winmo is a sales intelligence solution that is a resource for advertiser-agency relationships and marketing decision-maker contact information. This solution includes personalized email alerts, lead recommendations, industry news, research on CMO arrivals and departures, and enhanced integrations to provide…
Winmo Experience
Great Product
Winmo Helps with Prospecting
Big or Small Winmo is worth the price of admission
An easy platform for list building and competitive tracking
Winmo Wins the Day!
Greta tool for sole proprietors!
The best program you can get for your sales team!
Great prospect research!
Winmo is the Gold Standard for List Building for Agencies
Winmo is a great prospecting tool!
Win more with Winmo
Get more deals with Winmo!
Winmo review Sales Intelligence
Popular Features
- Load time/data access (22)9.292%
- Company information (22)8.484%
- Contact information (22)8.282%
- Identification of new leads (22)7.474%
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Pricing
What is Winmo?
Winmo is a sales intelligence solution that is a resource for advertiser-agency relationships and marketing decision-maker contact information. This solution includes personalized
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Demos
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Features
Prospecting
Features related to generating leads and finding new contacts.
- 8.6Advanced search(20) Ratings
Users can search for prospects using advanced search logic and multiple criteria, across multiple platforms/databases.
- 7.4Identification of new leads(22) Ratings
Helps source leads at an acceptable rate, volume, and quality.
- 7.9List quality(21) Ratings
Lists generated by the tool are typically high quality.
- 8.1List upload/download(17) Ratings
Lists can be easily and quickly uploaded or downloaded from the platform.
- 8.1Ideal customer targeting(21) Ratings
Includes capabilities for determining ideal customer characteristics and targeting new prospects that match the ideal customer profile; this capability is automatic or semi-automatic.
- 9.2Load time/data access(22) Ratings
Provides fast and consistent access to lists and leads.
Sales Intelligence Data Standards
How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?
- 8.2Contact information(22) Ratings
Information about individual contacts is available and high quality.
- 8.4Company information(22) Ratings
Information about companies/accounts is available and high quality.
- 8Industry information(21) Ratings
Information about industries and markets is available and high quality.
Data Augmentation & Lead Qualification
Features around contact data management and lead intelligence.
- 7.2Lead qualification process(19) Ratings
Helps sales reps focus on the most promising leads (likely to convert) by ranking leads according to various rules and criteria. SI tools may take a semi-automatic, automatic, or self-scoring approach.
- 7.2Smart lists and recommendations(17) Ratings
Automatically segments and qualifies leads into dynamic smart lists; more advanced tools can make recommendations not only about which leads to follow up on, but when to follow up or with what material. Actionable intelligence.
- 8.3Salesforce integration(12) Ratings
Integrates with the Salesforce.com CRM platform.
- 7.9Company/business profiles(20) Ratings
Provides account-level information, including firmographics, business objectives, industry information, similar companies, and contact information for key decision-makers and influencers at a company. Gives sales reps context so they can deliver tailored sales pitches.
- 7.8Alerts and reminders(10) Ratings
Sends sales teams alerts/reminders about key happenings, opportunities, and recommended actions to take with leads.
- 6.9Data hygiene(20) Ratings
Helps users maintain clean lists and records, including duplicate management.
- 8.1Automatic data refresh(18) Ratings
Contact and company data are automatically kept up to date.
- 7.6Tags(17) Ratings
Organizational structure allows users to tag certain records in order to create groups, flag materials that need additional attention, etc.
- 8.5Filters and segmentation(19) Ratings
Allows users to filter contacts and segment leads to explore data and create lists.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Winmo?
Winmo Features
Prospecting Features
- Supported: Advanced search
- Supported: Identification of new leads
- Supported: List quality
- Supported: Email contacts
- Supported: Direct dial contacts
- Supported: List upload/download
- Supported: Ideal customer targeting
- Supported: LinkedIn integration
- Supported: Data.com integration
- Supported: Load time/data access
Sales Intelligence Data Standards Features
- Supported: Contact information
- Supported: Company information
- Supported: Industry information
Data Augmentation & Lead Qualification Features
- Supported: Lead qualification process
- Supported: Smart lists and recommendations
- Supported: Salesforce integration
- Supported: Company/business profiles
- Supported: News updates
- Supported: Prospect tracking/following
- Supported: Alerts and reminders
- Supported: Data hygiene
- Supported: Automatic data refresh
- Supported: Tags
- Supported: Filters and segmentation
Winmo Screenshots
Winmo Integrations
Winmo Competitors
Winmo Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | United States, Canada, United Kingdom |
Supported Languages | English |
Frequently Asked Questions
Winmo Customer Size Distribution
Consumers | 5% |
---|---|
Small Businesses (1-50 employees) | 10% |
Mid-Size Companies (51-500 employees) | 50% |
Enterprises (more than 500 employees) | 35% |
Comparisons
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Reviews and Ratings
(30)Reviews
(1-22 of 22)- Allows us to view information from companies in the industry to stay on top of industry news and trends.
- It provides a large database of clients and important companies, with the contacts of managers and executive staff.
- Allows us to export the list of contacts and clients to Excel or Salesforce for the weekly reports that we make in the agency.
- I would like it to synchronize with Chrome to search for clients through that browser.
- Sometimes the list is not up to date and shows data of executives who are no longer with those companies.
- I would like the search for potential companies to focus not only on large industries but also on small and local ones, close to our environment.
Winmo Experience
- Provides cutting-edge sales intel every day.
- Great for prospecting new business.
- Are able to find high level contacts.
- Sometimes don't have all the employees need.
- The more information they can give the better.
- Some tutorial videos while getting started would help learn.
Great Product
- Search.
- Contact database.
- Organization by brand and agency.
- Org charts could be better defined.
- Some info out of date.
- Some agencies are not broken out into specialists.
Winmo Helps with Prospecting
- Provide timely information relevant to potential marketing spending of potential customers.
- Quickly import information into our CRM.
- Respond quickly to customer service inquiries.
- The contact info can be somewhat stale...it pays to double-check LinkedIn first to see if a particular contact still has that position.
- Would like to see more info on lesser-known brands, since the big brands often mentioned are already inundated with sales inquiries.
Big or Small Winmo is worth the price of admission
- New Account Prospecting.
- Market Research & Analytics.
- Team collaboration.
- Contact List uploading.
- Easy access to research reports & white papers.
- New account or contact suggests to existing lists.
An easy platform for list building and competitive tracking
- Media Breakdown.
- Search Filters.
- Execution of list building.
- Integration with CRM.
- Depth of database.
- Accuracy of data can be improved. Some of the data was outdated and I found that certain employees had left the organization but Winmo's database was not updated to reflect that.
- The depth of the database is good but can be improved. I found that the bigger the company, the higher is the chance of it getting included in the database.
- Their pricing is not competitive enough.
- Their database has a big focus on marketing teams.
Winmo Wins the Day!
- real time updates on breaking marketing campaigns
- deep dive into agency and account contacts
- in depth tracking of historical spending in all media channels
- would love to remove the cap on research requests
- create a year end report on marketing spend changes by account
- add functionality of searching accounts by media channel
Greta tool for sole proprietors!
- Prospect Outreach
- Organization
- Lead Generation
- Could be easier to use on mobile
- Pricing
- Learning curve is a bit steep
The best program you can get for your sales team!
- Search by company departments
- Easily export contacts
- Data rich
- Try and keep a more refreshed list of when employees leave the position that’s in Winmo
Great prospect research!
- Prospect Research
- Lead Generation Curation
- Networking
- Timeliness
- Quickly identify key decision-makers at brands/companies, agencies, and ad-tech companies.
- Provide relevant and actionable data to better understand prospects.
- Data is accurate and current.
- There are some niche business segments where Winmo's data is not as robust.
Winmo is a great prospecting tool!
- Provides the agency/client relationship, including which aspects of the budget (digital, OOH, print) that each agency controls.
- Shows what the advertising budget for each client is, broken across media format and which quarter the spend occurred in.
- Provides key updates for clients, including imminent campaigns and key account changes.
- Winmo could provide some prospecting triggers, including email notifications when accounts you follow experience contact turnover, new agencies, etc.
- Winmo could provide some "related companies," based on companies of interest to allow for categorical prospecting.
- A functionality that would be great would be the ability to export contact info directly to Salesforce
Win more with Winmo
- Winmo Edge - used to understand upcoming campaigns and personnel changes at large companies.
- Understanding agency/client relationships and updates to those relationships.
- Finding the correct contacts at target client and agency accounts.
- Great insight into personnel changes and upcoming campaigns at major media spending accounts and agencies.
- Correct contact information at the agency and client level, often with email and phone numbers.
- Up-to-date agency/client relationships. Particularly valuable when a client hires/fires a new agency.
- Lack of depth among small and medium-sized accounts. Less value for local/regional sellers because most accounts are national brands.
- Not an exhaustive list of agency/client contacts on any given account. They do a good job of including C-Level and VP level but do not often include mid-level influencers and buyers.
Get more deals with Winmo!
- Collates and tracks media spend information for thousands of companies.
- Aggregates media news and announcements into a single place.
- With regard to media spending, it is sometimes misleading if the information presented is for the individual brand or the parent company.
- I would like to have more customizability of reports when performing searches. For example, the ability to pick specific columns.
Winmo review Sales Intelligence
- Sales Intelligence
- Contact info
- List building and importing
- C-Level Contact info
- Lower level contact info.
- Some industries are lacking intelligence.
- Easier to notify Winmo of incorrect data when applicable.
- Winmo provides up-to-date information on company executives leaving and joining Fortune 500 organizations.
- Winmo is updated by a team of humans that are accurately depicting insights based on the organizations that Winmo highlights in the daily recaps/insights section of the portal. This means the insights are more accurate and kept up-to-date compared to other data intelligence platforms.
- Winmo breaks down the media/ad spend for most companies, as well as information on company revenue and size. This is particularly helpful when evaluating whether a company falls into our ideal prospect profile.
- Winmo's contact information is not always accurate.
- There are a limited amount of verified contacts per company.
- Winmo is a great resource for traditional ad agencies, with most of the daily insights be catered towards opportunities to become an AOR for a big consumer brand. For digital-specific agencies like our company, this is less helpful.
Winmo is less appropriate for digital agencies that only focus on a specific technology, such as Wordpress or Drupal. When searching for these terms on the Public RFPs list, you'll only find a small handful of opportunities to read about. Winmo is also less appropriate for B2B-focused companies.
Winmo = Insider access to key industry trends+email info on prospects
- Great for finding email addresses
- insider information on agency+brand parntership
- key personnel moves at agencies and brands
- Great job linking to and integrating outside info/sources (i.e., iSpot Tv)
- often times email addresses and titles are wrong/out-of-date
- Not all people are listed/available
- not all locations of different agencies are listed. I.e., They may have listings for the Detroit office but not Chicago
You should invest in Winmo!
- Provides contact information for companies
- Keeps up with current trends and vulnerable statuses
- Easy to navigate.
- User friendly.
- Sometimes the information is incorrect
- With the ever changing industry, sometimes information is out of date
- Lots of grammatical errors within Winmo's articles (not a big deal, but just a point).
An incredible tool for brand information and outreach!
- I love Winmo's filter feature. It's very easy to look up brands based on their social demographic, media spend, location or industry.
- The organization of brand contacts is great. It's easy to view the brand, company and the coordinating contacts. The names, emails, and other contact information of each person is listed in a way that is very easy to view.
- WinmoEdge is a fantastic feature. I get an email every morning that notes changes in the brand world.
- While the organization of brand contacts is great, sometimes the emails are missing or incorrect. If there was a way to better vet the contact information, that would be very helpful.
- I find that a lot of smaller brands missing. While the big money spenders are important, in my role I also do outreach to smaller brands. Adding more of these would be helpful!
Won't win more with Winmo
- Easy to use interface and search feature.
- Winmo Talk community promotes engagement between users, allowing another source for information.
- Accurate contact information.
- Insights are often public information.
- Some companies lack contact details or don't provide contact details for key decision makers.
Timely and Relevant Industry Updates
- Accurate and timely industry updates
- Detailed contact info for decision makers
- Too much information can be overwhelming
WInmo business!
I highly recommend Winmo.
- Lead generation
- Client access
- Agency Access
- Contact details
- Correct titles
- Updated contact details
- Match contacts to their accounts