AdEspresso by Hootsuite vs. Convert Experiences

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdEspresso by Hootsuite
Score 7.8 out of 10
N/A
AdEspresso by Hootsuite is tool that allows you to perform split tests on every aspect of an advertising campaign. The platform also allows you to create, analyze and optimize Facebook Ads, Instagram, and Google campaigns. Understanding from AdEspressos analytics of what is performing best allows one to optimize campaigns both manually and automatically.N/A
Convert Experiences
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Convert Experiences is an experimentation platform that offers the features & support you need to run A/B tests across multiple growth channels. Its enterprise-ready advanced features include full stack experimentation, multi-page testing, post-segmentation, targeting with 40+ filters, triggering tests based on data in other apps (data sources), complex goal tracking, and a secure API. Self-service pricing starts at $99 per month (for the Community Web plan). Includes…
$99
per month
Pricing
AdEspresso by HootsuiteConvert Experiences
Editions & Modules
No answers on this topic
Community (Full)
$199
per month
Growth
$999
per month
Expert
$1599
per month
Offerings
Pricing Offerings
AdEspresso by HootsuiteConvert Experiences
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details1. Annual contract or monthly payments available. 2. Pricing is not feature dependent. Some features like integrations, goals, Live Logs are necessary to test successfully. This is why Convert caps by unique tested users - basically visitors who have been bucketed to see a variation and are unique to that variation. As a result the app tested users are always </= the site's net traffic.
More Pricing Information
Community Pulse
AdEspresso by HootsuiteConvert Experiences
Top Pros
Top Cons
Features
AdEspresso by HootsuiteConvert Experiences
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdEspresso by Hootsuite
7.0
2 Ratings
6% below category average
Convert Experiences
-
Ratings
Data Transfer7.02 Ratings00 Ratings
DSP integration7.01 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdEspresso by Hootsuite
6.6
2 Ratings
16% below category average
Convert Experiences
-
Ratings
Ad campaign creation7.52 Ratings00 Ratings
Ad deployment7.52 Ratings00 Ratings
Display advertising7.02 Ratings00 Ratings
Ad display and retargeting segmentation6.02 Ratings00 Ratings
Sequence targeting4.92 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdEspresso by Hootsuite
6.8
2 Ratings
12% below category average
Convert Experiences
-
Ratings
Ad dashboards7.62 Ratings00 Ratings
Ad performance reports8.62 Ratings00 Ratings
Ad conversion tracking7.62 Ratings00 Ratings
Ad attribution reporting6.52 Ratings00 Ratings
Cross-channel ad management6.02 Ratings00 Ratings
Ad forecasting and optimization4.42 Ratings00 Ratings
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
AdEspresso by Hootsuite
-
Ratings
Convert Experiences
8.7
10 Ratings
2% above category average
a/b experiment testing00 Ratings9.010 Ratings
Split URL testing00 Ratings10.09 Ratings
Multivariate testing00 Ratings8.010 Ratings
Multi-page/funnel testing00 Ratings9.09 Ratings
Cross-browser testing00 Ratings4.06 Ratings
Mobile app testing00 Ratings9.13 Ratings
Test significance00 Ratings10.010 Ratings
Visual / WYSIWYG editor00 Ratings8.08 Ratings
Advanced code editor00 Ratings9.09 Ratings
Page surveys00 Ratings9.11 Ratings
Visitor recordings00 Ratings9.11 Ratings
Preview mode00 Ratings10.07 Ratings
Test duration calculator00 Ratings7.46 Ratings
Experiment scheduler00 Ratings6.95 Ratings
Experiment workflow and approval00 Ratings9.12 Ratings
Dynamic experiment activation00 Ratings8.92 Ratings
Client-side tests00 Ratings10.06 Ratings
Server-side tests00 Ratings8.93 Ratings
Mutually exclusive tests00 Ratings9.52 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
AdEspresso by Hootsuite
-
Ratings
Convert Experiences
9.0
10 Ratings
2% above category average
Standard visitor segmentation00 Ratings10.09 Ratings
Behavioral visitor segmentation00 Ratings8.08 Ratings
Traffic allocation control00 Ratings10.09 Ratings
Website personalization00 Ratings8.08 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
AdEspresso by Hootsuite
-
Ratings
Convert Experiences
9.0
10 Ratings
5% above category average
Heatmap tool00 Ratings9.11 Ratings
Click analytics00 Ratings10.03 Ratings
Scroll maps00 Ratings9.11 Ratings
Form fill analysis00 Ratings9.11 Ratings
Conversion tracking00 Ratings9.08 Ratings
Goal tracking00 Ratings10.09 Ratings
Test reporting00 Ratings9.08 Ratings
Results segmentation00 Ratings8.07 Ratings
CSV export00 Ratings9.24 Ratings
Experiments results dashboard00 Ratings7.18 Ratings
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User Ratings
AdEspresso by HootsuiteConvert Experiences
Likelihood to Recommend
7.0
(2 ratings)
9.0
(17 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(1 ratings)
Usability
-
(0 ratings)
8.0
(1 ratings)
Support Rating
-
(0 ratings)
9.7
(17 ratings)
User Testimonials
AdEspresso by HootsuiteConvert Experiences
Likelihood to Recommend
Hootsuite
[AdEspresso is] great if you have a smaller budget or are just getting started with Facebook advertising. You can easily create ads and publish them in minutes after everything is set up for your account. I would recommended trying it if you don't have a lot of experience, but not to manage a large account with multiple clients (10+)
Read full review
Convert
Definitely well suited for budget conscious companies that want a solid array of functionality but without having to pay an exorbitant amount. Great for marketing and analytics team members that need the ability to get in and set up tests w/o dev assistance. But, functionality is there for developers to get in and set up more complicated tests.
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Pros
Hootsuite
  • A/B testing
  • Mass advertising
  • Budget and finance
Read full review
Convert
  • Over the top powerful Javascript enabled targeting. This feature is called DMP Profiling and is available in the Pro Plan, currently only +$100 more than the plus plan. An article explaining this feature is here for further reading: https://convert.zendesk.com/hc/en-us/articles/206631623-Target-experiment-based-on-a-custom-Javascript-condition-that-evaluates-true-at-a-later-stage. I wrote up a much longer explanation but TR broke it up weirdly. The gist is that you can powerfully use JS to target. This allows me to target users in our SPA in incredibly advanced ways. I can walk their entire history model and assign them an audience value, or I can exclude them. It's MUCH more powerful than just a "Site Area" tool. We recently used it against 900K users to check if they had written a review of their apartment or not yet. This allowed me to only expose the user on the homepage to an experiment that prompted them to write a review while excluding users that couldn't write a review from the experiment (because they had already written one). The experiment converted 50% better than what we do now, generating 9k reviews in a matter of hours.
  • Audience targeting IN ADDITION to all that fancy DMP targeting. This means I can define demographics or other data as a qualifier AS WELL as the previously mentioned qualifier. This can be setup in so many ways: Traffic source, Visitor Data, Include / Exclude users part of a current experiment (!!), Date/Time, Device/Browser/OS, JS Conditon
  • Real-time reporting that makes sense to the whole company to view. Seriously, I can share a Convert Report to any level of intelligence on my team and they understand what's happening.
  • Audiences and Goals are saved as presets, so your entire team can use them. Using the example above, we have an audience called "Wrote a Review" that we exclude from the Review Prompt treatments.
  • Their customer support is seriously fast at answering questions. I've never had to wait more than a day.
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Cons
Hootsuite
  • It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager
  • There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is
  • Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly.
Read full review
Convert
  • We are aggressive testers and have demanding clients, and if there was any part of the Convert platform where I'd like to see improvement, it would be in the reporting section where I feel a vertical report could present in a more readable fashion to the users.
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Likelihood to Renew
Hootsuite
No answers on this topic
Convert
Couldn't live without this, no other tool does precisely what we need them to do
Read full review
Usability
Hootsuite
No answers on this topic
Convert
To use the platform in the context of developing enhanced tests that stretch the platform there is as with most things a learning curve. However, if you're a casual user or have standard experiments that you wish to run you would be easily able to hit the ground running.
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Support Rating
Hootsuite
No answers on this topic
Convert
I use support only in very emergency cases. The support hasn't been very helpful and suggests the problem is on my site
Read full review
Alternatives Considered
Hootsuite
I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're creating your ads.
Read full review
Convert
Convert was selected based on price point, feature set, and UI/UX. All three are very friendly to new testers and small to mid-market size companies. Their UI and tool workflow is the best out of all of the non-enterprise solutions that I have tried. There is some small room for improvement, but that only really affects power users or tests that require significant coding/development work to execute.
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Return on Investment
Hootsuite
  • They have helped us greatly in lead generation for internal marketing efforts
  • Big focus on lead generation for clients, have helped sell dozens of homes for them!
  • Engagement and lead gen saw a big increase while using AdEspresso
Read full review
Convert
  • Using Convert has allowed us to make quick decisions on site edits and price changes. Seeing and sharing quick results makes our operations much more profitable.
  • Connecting the tests with Shopify has produced very valuable and timely results that we can act upon as soon as we see statistically significant results.
Read full review
ScreenShots

Convert Experiences Screenshots

Screenshot of Stack conditions to build complex goals that can track (almost) any visitor action to determine the test outcome.Screenshot of Granular targeting so only the right people view variations. 40+ conditions included.Screenshot of An API brings Convert's capabilities to a testing ecosystem.Screenshot of Experiment reports that can be shared with stakeholders and on social media.Screenshot of Several advanced test types are available, including multipage (funnel) experiments.Screenshot of Full-stack experimentation can be used to run tests anywhere that Convert code can be deployed.