What users are saying about

Adestra

7 Ratings

Listrak

12 Ratings

Adestra

7 Ratings
Score 6.8 out of 101

Listrak

12 Ratings
Score 8.9 out of 101

Add comparison

Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Listrak

It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends.If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.
Steffany Winkelmann profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Listrak
WYSIWYG email editor
Adestra
10.0
Listrak
Dynamic content
Adestra
10.0
Listrak
Ability to test dynamic content
Adestra
10.0
Listrak
Landing pages
Adestra
10.0
Listrak
A/B testing
Adestra
10.0
Listrak
Email deliverability
Adestra
10.0
Listrak
List management
Adestra
10.0
Listrak
Triggered drip sequences
Adestra
10.0
Listrak

Reporting & Analytics

Adestra
10.0
Listrak
Dashboards
Adestra
10.0
Listrak
Standard reports
Adestra
10.0
Listrak

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Analytics: Their contact, conversion, and message analytics are far superior to many other platforms I have used. They have a variety of import/export functionalities that trump their completion. The amount and variety of ways you are able to segment your database and lists seems infinite - which is convenient for anyone dealing with list sizes of approximately 2 million.
  • Unique Tools: Listrak offers unique tools such as model acquisition, shopping cart abandonment, & Coupon Manager. The latest addition, 'Coupon Manager' allows you to generate Barcodes & QR codes in email and SMS campaigns. All features and tools have an analytics dashboard that helps you understand a variety of data that will benefit future marketing campaigns
Taylor Patton profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • GUI could use a bit of a refresh but not out-of-date functionally
  • Some of the transactional and responsive campaign building controls can be somewhat cumbersome
  • Sometimes a challenge to quickly navigate to components or find pieces of data for customers that you're needing
Jason Bean profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
I've been using programs like Listrak for several years. Many times the needs from clients have been on a smaller scale, so options like MailChimp and ConstantContact have provided the necessary service levels. However, if you're looking at merging effectively with an eCommerce platform or larger subscriber base as a more corporate or enterprise level, you're going to need to upgrade. For my experience so far, Listrak and options like Bronto are leaders in providing these types of email solutions.
Jason Bean profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • Listrak has definitely had positive impact on bottom line for sales and marketing purposes
  • Pricing model for us has worked as needed
  • Definitely feel comfortable recommending Listrak to professional contacts and connections across numerous industry groups
Jason Bean profile photo

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Listrak

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details