AdmitHub vs. TargetX, from Liaison

AdmitHub is nearly ideal for student success and retention with traditionally aged and younger students. They enjoy engaging with the platform and the AI. However, many of our older students do not enjoy engaging with the platform and the AI. In fact, some find it frustrating and confusing. If a bot that was somehow friendlier to older students was implemented, that would be ideal.

Incentivized

Most of the reason I'd recommend the solution is for their email capabilities. The email builder is par excellence, almost if not more competitive than capabilities provided by some actual Email Marketing solutions. Additionally, it runs on Salesforce, and thus allows for automated emails and campaigns with information integrated into them from SF records. It is truly remarkable and a very well-developed capability.

Incentivized

• The AI conversations were surprisingly engaging.
• However, the AI conversations did take a while to learn to respond to some inquiries.
• Enriched and detailed analytics as well as customizable surveys.

Incentivized

• Bulk Email
• Analytics
• Event Management
• 3rd party product bundling & support

Incentivized

• The majority of our students are low-income, and at times, they are unreachable as a result of losing internet or cellular service. If mailed flyers and handouts could be generated, that would be great!
• I wish we could do more of our own personalized messaging.
• I wish there were a few more mobile application specific features.

Incentivized

• When sending large volumes of email the campaigns can be slow to send
• The events functions are not as robust as some of the competition
• Their telemarketing component has not been updated in a while and leaves a bit for current call centers.

Incentivized

Both Ravenna and Salesforce Education Cloud both feature robust online enrollment management and lead-tracking solutions. However, AdmitHub is superior with regard to communications, as well as AI and replacing manual tasks with automated processes. AdmitHub has a superior ability to send surveys, which has been extremely helpful in making
data-driven decisions, especially during the global pandemic. The
system proved very easy to use to train end-users.

Incentivized

Given that it's an older solution and addresses a lot more use cases, there's a lot more bulk and technical debt in the solution. This may make it overwhelming for first-time users and administrators. The email builder though is truly par excellence.

Incentivized

• We have had an 11% uptick in year over year retention.
• We completed an all-student survey in less than a third of the time of any previous year.
• We are trending towards reaching pre-pandemic enrollment levels a semester sooner than expected.

Incentivized

• Increases in enrollment!
• More efficient funnel

Incentivized