Adobe Advertising Cloud vs. Adzooma

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Advertising Cloud
Score 8.8 out of 10
N/A
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.N/A
Adzooma
Score 7.2 out of 10
Small Businesses (1-50 employees)
Adzooma’s AI and machine learning based Google and Facebook Ads platform, offers simple campaign management, 24/7 optimisation and time saving automation, all in a single interface. The platform includes many features including scanning for 50+ improvement opportunities, many of which can be actioned with a single click, tracking…
$19
per user/month - up to $1000 a month on ad spend
Pricing
Adobe Advertising CloudAdzooma
Editions & Modules
No answers on this topic
Pilot
$19.00
per user/month - up to $1000 a month on ad spend
Advanced Pilot
$49.00
per user/month - up to $10,000 a month on ad spend
Rocket Pilot
$99.00
per user/month - up to $100,000 a month on ad spend
Offerings
Pricing Offerings
Adobe Advertising CloudAdzooma
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsOur pricing is based on your combined monthly Google Ads and Facebook Ads spend. There are no long-term contracts and you can cancel anytime.
More Pricing Information
Community Pulse
Adobe Advertising CloudAdzooma
Top Pros
Top Cons
Features
Adobe Advertising CloudAdzooma
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Advertising Cloud
6.8
8 Ratings
8% below category average
Adzooma
-
Ratings
Data Transfer7.08 Ratings00 Ratings
DSP integration6.68 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adobe Advertising Cloud
6.0
9 Ratings
27% below category average
Adzooma
-
Ratings
Ad campaign creation7.29 Ratings00 Ratings
Ad deployment7.19 Ratings00 Ratings
Display advertising4.99 Ratings00 Ratings
Ad display and retargeting segmentation5.49 Ratings00 Ratings
Sequence targeting5.58 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adobe Advertising Cloud
7.0
9 Ratings
11% below category average
Adzooma
-
Ratings
Ad dashboards6.49 Ratings00 Ratings
Ad performance reports6.09 Ratings00 Ratings
Ad conversion tracking7.57 Ratings00 Ratings
Ad attribution reporting6.88 Ratings00 Ratings
Cross-channel ad management7.88 Ratings00 Ratings
Ad forecasting and optimization7.38 Ratings00 Ratings
Best Alternatives
Adobe Advertising CloudAdzooma
Small Businesses
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.8 out of 10
Serpstat
Serpstat
Score 9.3 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.8 out of 10
WordStream Advisor
WordStream Advisor
Score 7.0 out of 10
Enterprises
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Advertising CloudAdzooma
Likelihood to Recommend
7.4
(16 ratings)
10.0
(2 ratings)
Likelihood to Renew
1.8
(2 ratings)
-
(0 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
3.3
(4 ratings)
8.0
(1 ratings)
Implementation Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adobe Advertising CloudAdzooma
Likelihood to Recommend
Adobe
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
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Adzooma
This tool helps in productivity in managing PPC accounts. It allows you to easily track your accounts and campaigns. You can change between your accounts quickly without logging in/out. It helps automate your Google ad campaigns. It is recommended for PPC ad agencies. It is an easy tool to use and navigate through
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Pros
Adobe
  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
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Adzooma
  • Better analytics
  • Automation for campaign settings
  • More ad platforms in 1 dashboard
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Cons
Adobe
  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
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Adzooma
  • Data pulled from accounts isn't always accurate.
  • Tool can be buggy/glitchy.
  • Onboarding can be better.
  • Allow more accounts/users.
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Likelihood to Renew
Adobe
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
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Adzooma
No answers on this topic
Usability
Adobe
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
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Adzooma
No answers on this topic
Support Rating
Adobe
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
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Adzooma
Adzooma has a solid team but their team works in UK time zone so it's hard to get in touch with them. Usually, they are helpful but sometimes they're not. They won't know what problems you have and might ignore you on that. Their support has been decent in updating and fixing bugs at a good rate.
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Implementation Rating
Adobe
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
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Adzooma
No answers on this topic
Alternatives Considered
Adobe
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
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Adzooma
No answers on this topic
Return on Investment
Adobe
  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
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Adzooma
  • Saved on ad spent
  • Automation to avoid spending too much
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ScreenShots

Adzooma Screenshots

Screenshot of Dashboard ViewScreenshot of Applying OpportunitiesScreenshot of Create Automation RulesScreenshot of Manage Multiple AccountsScreenshot of Add Multiple UsersScreenshot of Create Custom Reports