Adobe Audience Manager vs. Apigee Edge

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Incentivized

Few scenarios 1. For viewing API analytics, I think it is best in the market 2. For earning money via API monetization 3. Securing API 4. Onboarding legacy APIs to provide modern REST endpoints

Incentivized

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

Incentivized

• Better exception handling with the Raise exception policies help to monitor the flow by setting up the flow conditions.
• Easy development of a Proxy and APIs with much less tutoring and helps make getting started for new users easy.
• Very good documentation and blog with details of most common failures and error handling.
• A very very easy to use console.

Incentivized

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• Only one user can be active in a proxy at a time
• No version control
• Prohibited from using JSON.stringify on Apigee objects (tokens)
• Debugging is difficult
• Unable to rename or delete policies without bumping revision
• Why would anyone give a js policy one name, display name something else, and script a different name?
• 'Trace' limited to only 20 transactions
• UI allows users to add target servers, but users must utilize the api to turn on SSL.
• I'm sure there's more, they just aren't coming to mind right now.
• Apigee forgets (expires?) your password at random intervals without notice. Every few weeks, or days, sometimes even three times in one day, I'll attempt to login to Apigee and my password will be 'wrong'. I've reset my password and Apigee still claims it's wrong. I've had to reset my password three times before it finally let me log back in.

Incentivized

I am not the one deciding whether to use apigee or not really. But personally, I would recommend the use of it as developing APIs on it is easy. And as a mediator between backend servers, we could easily modify request and responses in it without touching any backend code while having a centralize gateway to access our backend APIs too.

Incentivized

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

Support has helped us to resolved all the queries and community support was also good.

Incentivized

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

Quite hard to get support, at least on the coding side, when we encounter blockers. But general concerns, they would schedule a call to you for them to get a whole picture of your concern. Albeit in my experience, bad really as they haven't replied about the progress, but otherwise seems to have been fixed.

Incentivized

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Incentivized

Apigee is the best in the market in terms of API Analytics Apigee is having wonderful Documentation with short videos Security is a major concern and Apigee provides an easily configurable policy to secure API Quota and rate-limit is again very easy to configure on every API basis It provides various policies to transform the response from one form to another form e.g. JSON to XML or XML to JSON

Incentivized

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• As a public entity it is hard to say how much ROI we can have. We have yet to create a billing and ROI plan. We are thinking of other ways to create ROI, possibly through data/service barter.

Incentivized