Adobe Audience Manager vs. DBeaver

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Incentivized

If you are connecting to Snowflake and want to query from your laptop, I find that this is much easier to use than Snowflake's IDE. It allows us as a business intelligence team to more easily connect to our servers, and code with much less hassle. It would be less appropriate if you are only on an on-premises SQL server, in that case, I would just use SSMS.

Incentivized

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

Incentivized

• Identify types of DB connections by color code: development, testing and production.
• Predictive typing, it is incredibly accurate and saves me a lot of time.
• Jump between different simultaneous DB connections.
• Navigate through the schema object tree.
• Provide all the tools I need in one window.

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• Schema editing is not very intuitive. Editing a single column forces you into multiple tab windows when trying to change something simple like a column name.
• Sorting and filtering in data is nice, but buried in long right-click menus.
• Some things are definitely non-standard UI for a Windows application, so it might be hard for die-hard Windows fans to get used to.

Incentivized

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

It's perfectly easy to use. Not super new and shiny with lots of accessibility tailored tools, but does the job

Incentivized

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

Not a lot of users have DBeaver so fewer resources are available online to help you if you have any issues. When I was trying to figure out how to create my own ER diagrams, it was a little tough to find resources

Incentivized

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Incentivized

MySQL workbench from MySQL only supports MySQL databases and it only provides basic functionality. On top of that, the user experience could be quite confusing for first-time users. SSMS from SQL server doesn't support inline editing nicely. The view for inline editing and view data is different, making it uncomfortable to use. All in all, DBeaver is the best tool when you manage a lot of databases with different types.

Incentivized

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• Positive Ability to manage DBeaver and query ad-hoc quickly
• By having the queries saved it has saved developer time and thereby increased the ROI on the investment on the tool
• This has made firefighting quicker and freed up resources for more development work.

Incentivized