Adobe Audience Manager vs. Presto

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Incentivized

Presto is for interactive simple queries, where Hive is for reliable processing. If you have a fact-dim join, presto is great..however for fact-fact joins presto is not the solution.. Presto is a great replacement for proprietary technology like Vertica

Incentivized

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

Incentivized

• Linking, embedding links and adding images is easy enough.
• Once you have become familiar with the interface, Presto becomes very quick & easy to use (but, you have to practice & repeat to know what you are doing - it is not as intuitive as one would hope).
• Organizing & design is fairly simple with click & drag parameters.

Incentivized

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• Presto was not designed for large fact fact joins. This is by design as presto does not leverage disk and used memory for processing which in turn makes it fast.. However, this is a tradeoff..in an ideal world, people would like to use one system for all their use cases, and presto should get exhaustive by solving this problem.
• Resource allocation is not similar to YARN and presto has a priority queue based query resource allocation..so a query that takes long takes longer...this might be alleviated by giving some more control back to the user to define priority/override.
• UDF Support is not available in presto. You will have to write your own functions..while this is good for performance, it comes at a huge overhead of building exclusively for presto and not being interoperable with other systems like Hive, SparkSQL etc.

Incentivized

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Incentivized

Presto is good for a templated design appeal. You cannot be too creative via this interface - but, the layout and options make the finalized visual product appealing to customers. The other design products I use are for different purposes and not really comparable to Presto.

Incentivized

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• Presto has helped scale Uber's interactive data needs. We have migrated a lot out of proprietary tech like Vertica.
• Presto has helped build data driven applications on its stack than maintain a separate online/offline stack.
• Presto has helped us build data exploration tools by leveraging it's power of interactive and is immensely valuable for data scientists.

Incentivized