Adobe Audience Manager vs. SimpleShop vs. WebWave

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Incentivized

Well suited: Small businesses and entrepreneurs: WebWave is an excellent option for small businesses and entrepreneurs who need a professional-looking website without spending a lot of time and money. It's easy to use, customizable, and offers fast load times and responsive design. Less appropriate: Large e-commerce websites: If you're looking to create a large e-commerce website with a vast number of products and advanced features, WebWave may not be the best option. Its e-commerce functionality is limited compared to other website builders, and it may not be able to accommodate the needs of a large-scale online store. Also, if you need much coding, you would rather have it with something that is wordpress-based.

Incentivized

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

Incentivized

• WebWave's site builder is the platform's truly innovative feature. I've never come across another service that deploys a layer-based approach in web design, as most of them usually deploy a grid-based system. This is an incredible alteration that ensures WebWave behaves much like a traditional graphic design tool, thereby resulting in an experience that is a lot more intuitive and instinctive. I believe this has the potential to radically change the way people approach no-code web design.
• WebWave provides automatic, daily backups and a free SSL certificate for every website. This results in excellent security.
• WebWave's support team is first-class! I had some teething-issues in the beginning, but the support team quickly got me back on track.
• WebWave's community/forum is an excellent place to vote and request new features. This proves the development team is committed to making WebWave better by listening to their users.

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• Some scope for improvement in UX (colors are not very appealing). It is simple to use but design is a little dated. Especially in the builder section, I'd like to see modern design for buttons and maybe gradients also: as this is where visual motivation is also important
• Some edits take effect only after pressing OK. That should be eliminated as it's an unnecessary addition. It's also kind of annoying to do that again and again, which can add up to a lot as we do so many small tweaks while building the website.
• Few things (maybe glitches) in design. The rectangle below the footer was uneditable for me. I spent quite some time trying to figure it out so I'm convinced it's a glitch.
• Website speed should be increased.

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

Very easy to use, intuitive, has many options and plug-ins, and is cheap.

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

1. The support person does not seem to understand the issues, and seems like they go off to talk to somebody and revert back every 5 to 10 minutes. It takes up a lot of time. 2. There is a lack of reading material to address simple issues like changing the website name in the dashboard, pasting a code, etc.

Incentivized

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Incentivized

WordPress is a more flexible and adaptive content management system than Webwave. In addition to the functionalities that are already built-in, I am unable to add any customizable plugins or add-ons. However, in the majority of cases, the inherent features of Webwave are sufficient for developing a website that serves its intended purpose. Webwave also makes it possible for you to add animations and the appearance of each of your design elements, whereas WordPress builders require additional plugins in order for users to access most of such capabilities. Webwave has several essential design features available internally, thus saving money and time.

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• saved 30 hours per year per site (previously I had to manually run updates and check if everything is fine)
• earns money for me without a touch (thanks to automatic billing of my customers for hosting and support) - additional (ca.) 120 USD per year per site
• no negatives so far