Adobe Audience Manager vs. zeroheight

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Incentivized

For creating and maintaining a component library, it is a fantastic tool that creates an interface between Developers, UX Engineers and Designers. It is easy to get both general information about a component, but also incredibly detailed information when looking at the component on a pixel-level, where information on paddings, margins, colors, fonts etc. can be easily accessed.

Incentivized

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

Incentivized

• showcasing components and other topics
• ease of seeing detailed information on components (colors, paddings, sizes etc.)
• ease of finding information
• possibility of going to previous versions of the design guideline

Incentivized

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• when opening a component image (which opens a new page where the detailed information like paddings and colors are shown), the zoom can only be done by buttons, I'd prefer to be able to use my mouse scroll and for vertical / horizontal scrolling to do ctrl+scroll or ctrl+shift+scroll or something like that

Incentivized

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Incentivized

I have used and still use Sketch and Zeplin too, but they serve other purposes for us. Sketch is used to design the components themselves and they are then exported to Zeroheight where they are showcased and enriched with textual information. Zeplin is used to design application pages, and again the components are exported to Zeplin from Sketch. But Zeroheight is mainly used for the development of the components themselves as well as a documentation for our design guideline in general. It is also used by us for design tokens and patterns, as well as other information on the design guideline, so if someone wants to understand the "why" of a design decision, the explanation can be usually found in Zeroheight too.

Incentivized

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• increased quality, as less misunderstandings or communication problems occur
• increased speed of development, as it is a single source of truth for us. The developer can rely on the information in Zeroheight being correct so that he doesn't have to iterate his code again and again.

Incentivized